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Marketing Segmentation

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by

Kenneth Poon

on 30 October 2012

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Transcript of Marketing Segmentation

Regional Differences Climate Urban/Rural Differences Urban/Suburb Differences Areas within a city By: Kenneth Poon Marketing Segmentation Geographic International Geographic Segmentation Many small apartments Lots of room Small Furniture in the city Many houses with large yards Coal Harbour
(Richer part of the city) East Vancouver
(Poorer part of the city) Demographics Age and Gender Household Factor Law Income and Occupation Ethnic Background Demographic Terms Benefit Segmentation Different types of toothpaste with different benefits Whitening Cavity Protection Lifestyle Average dress in Vancouver Average dress in Toronto Languages Culture History Yuppies Muppies Skoties Busy Businessman Outdoors Person Different lifestyles People with lots of time Tartar Control
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