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Transcript of Marketing Segmentation
(Richer part of the city) East Vancouver
(Poorer part of the city) Demographics Age and Gender Household Factor Law Income and Occupation Ethnic Background Demographic Terms Benefit Segmentation Different types of toothpaste with different benefits Whitening Cavity Protection Lifestyle Average dress in Vancouver Average dress in Toronto Languages Culture History Yuppies Muppies Skoties Busy Businessman Outdoors Person Different lifestyles People with lots of time Tartar Control