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SEO Proposal for Latinista Fashion Week SS14 COPY

Dee & Co. Group
by

joel mesina

on 2 August 2013

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Transcript of SEO Proposal for Latinista Fashion Week SS14 COPY

Keyword Research Report
Provides list of keywords that can bring highest volume of relevant traffic to the event page(s) along with their search volume.
Optimization & Procurement
Deliverables
Evaluation
How well the event held up online?
SEO Proposal
Latinista Fashion Week SS14

Webspace Audit
Full Report and Audit of Event Webspace
End Goals & Evaluation
First Page Relevancy
10 + Blog Posts on Event
30 + “Retweets”
30 +“Twitter Favorites”
50 + Facebook Page Likes
20 + Facebook Shares
80% of Keyword Attention
Rank Increase Since Kick-Off

bjectives
Event Visibility on all Search Engine Platforms

Google
Bing
Yahoo

Establish credibility in the industry and associated communities

NYC, Latina, Fashion, Cosmetics, Jewelry, Couture, SS14

First Page relevancy using target
keywords

Build buzz about the event
& inspire viral sharing
(*)Subject to Pricing

Facebook Marketing*
Twitter Updates
YouTube Videos*
Vine Videos*
Pinterest Pins
Tumblr RSS Feeds*
Wordpress Optimization

Leverage the event for media coverage regionally, on blogs and industry publications.

Sponsor Marketing
Optimized Press Releases,
Guest Blogging ops via
invite or pre-written posts.
Latinista
Latinistas
Latinista NYC
Latinista 2014
Latinista FW
Latinista FW NYC
Latinista FW NYC 2014
Latinista FW NYC SS14
Latinista SS14
Latinista SS14 NYC
Latinista Fashion Week
Latinista Fashion Week August
Latinista Fashion Week 2014
IMAN Cosmetics Latinista
Latina Magazine Latinista
Fashion one Latinista

Where is the event being promoted?

How unique is the event link?

Is there enough traffic?

Can people find the event?
Latinista
Latinistas
Latinista NYC
Latinista 2014
Latinista FW
Latinista FW NYC
Latinista FW NYC 2014
Latinista FW NYC SS14

Latinista SS14
Latinista SS14 NYC
Latinista Fashion Week
Latinista Fashion Week August
Latinista Fashion Week 2014
IMAN Cosmetics Latinista
Latina Magazine Latinista
Fashion one Latinista
Create content that will demonstrate insights (keyword specific)

Variations of Press Releases 200-300 words

Introduce relevant social media platforms necessary for project

Contributed articles to industry web sites and pitching.

Create awareness of event through pitching other bloggers and marketing contacts to announce the event.

First Page Relevancy?
Page Domination for Keyword: Latinista

How many Blog Posts about the event?
How many “Retweets”?
How many “Twitter Favorites”?
How many Facebook Page Likes?
How many Facebook Shares?

80% of Keyword Attention Rank Increase Since KickOff
Full transcript