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Copy of The Designer Generation

Year 11 Design & Technology- Ross Lovegrove & Eero Aarnio

david sedgwick

on 1 July 2013

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Transcript of Copy of The Designer Generation

The Designer Generation
Yr 11 D&T
Assessment Task
by Taylor Dighton
Ross Lovegrove
Eero Aarnio
Ross Lovegrove is regarded as one of the most important Industrial Designers of his time.
Industrial Design- to use a combination of art and science to improve aesthetics, ergonomics and usablity of a product. The role of an Industrial Designer is to create and manufacture solutions for problems of form, usability, physical ergonomics, marketing, brand developent and sales.

"Everything can be improved." -- Ross Lovegrove
A brief explanation of the design profession
Ross Lovegrove was born in 1958 in Cardiff, Wales. He went to study Industrial Design at Manchester Polytechnic until 1980 before transferring to the Royal College of Art in London where he remained until 1983. Ross Lovegrove worked for many years at Frogdesign in Altensteig, Germany where he worked on projects including Sony Walkmans and Apple Computers. He later moved to Paris as a consultant to Knoll International. Then he went on to consult for many major businesses with Atelier de Nimes (the design studio to which Phillipe Starck, Jean Nouvel, Martine Bedin and Gerard Barrau also belonged to) after being invited to join, such as Louis Vuitton, Cacharel, Dupont and Hermes. In 1986 Lovegrove opened a joint practise with Julian Brown in London soon after moving back there but soon founded a practise of his own, Studio X, also in London.
His works are often inspired by the logic and beauty of nature and are usually a blend of organic inspiration, his personal fresh approach to function, cutting- edge manufacturing technologies and cross application of techniques.
By 1986 Lovegrove had completed projects for among others, Apple COmputers, Airbus Industries, Kartell, Ceccotti, Cappellini, Idee, Morose, Luceplan, Driade, Peogot, Biomega, Tag Heuer, Japan Airlines, Hermes Miller and Toyo Ito Architechts in Japan.
His works are now held in permanent collections in various design museums around the world including the Museum of Modern art in NY (MOMA) and Design Museum in London.

A Brief Biography

"I'm interested in developing an aesthetic for the 21st century which comes from the intelligent use of resources, materials and structures,"
--- Ross Lovegrove
"I'm an evolutionary biologist, more than a designer.
I don't know what design is anymore, I create form."
--- Ross Lovegrove
Ross Lovegrove
Lovegrove Studio
21 Powis Mews
W11 1JN London
United Kingdom
T: +44 (0)207 2297104
» www.rosslovegrove.com

Current Work Address & Website Address
DNA staircase designed by Lovegrove. Now a feature in his own studio
In 1980, Lovegrove achieved his 1st class BA Hons Industrial Design at Manchester Polythenic and then went on to get his Master of Design of Royal College of Art, London just 3 yrs later.
Ross Lovegroves gathered experience and recognition quickly, working with industrial design studios in London and Frog Design in Stuttgart,West Germany. There he worked on projects such as Walkmans for Sony , and Computers for Apple Computers.
After moving to Paris in 1984, upon an invitation to work for Knoll International, he became the author of the highly successful Alessandri office system. Whilst in Paris, he became a member of the Atelier de Nimes along with Phillipe Stark and Jean Nouvel and other prominant designers. As a member he consulted amongst others for Louis Vuitton, Hermes and Dupont.
By 1986- completed projects for among others Apple Computers, Airbus Industries, Kartell, Ceccotti, Cappellini, Idee, Morose, Luceplan, Driade, Peogot, Biomega, Tag Heuer, Japan Airlines, Hermes Miller and Toyo Ito Architects in Japan.

Training and Experience
Royal College of Art, London
Ross Lovegrove gets his inspiration from:
- His many books piled high by his bed mainly on art and architecture: Anise Kapok, Toyo Ito and many exhibition catalogues.
- Scientific magazines.
- Current affairs. Ross Lovegrove is a bit of a news addict, reading the herald tribune, the wall street journal and the independent. These give Lovegrove real, relevant information relating to humanity.
- Talks and updating with architects, Zaha Hadid, Kazuyo Sejima and David Chipperfield which keeps him updated on all the exceptional structures that are being created all over the world aswell. He also talks with them about what he is doing, recieving feedback.
- The logic and beauty of nature
"Nature is a very big part of my work and always has been. I've never seen it as a trend or a fashion."--- Ross Lovegrove
- 'Organic Essentialism'- using nothing more, nothing less than is needed. In 2007 Lovegrove had a show in New York with Phillips de Pury called 'endurance'. He commented "These pieces really synthesise the concept of 'organic essentialism'. "
- Jackson Pollock- a genius. Lovegrove was very curious of the level of insanity throwing yourself at something in the way he did and how its created such depth and value.
- Renzo Piano, Shigeru Ban, and George Nelson. He also likes people like Mariko Mori. "I think that her work is incredibly visionary."

Styles Used:
- Organic Essentialism- using nothing more - nothing less than is needed. eg. 'Endurance' 2007
- Isomorphic- If there exists an isomorphism between two structures, the two structures are said to be isomorphic. In a certain sense, isomorphic structures are structurally identical if more minute definitional differences are ignored. eg. Supernatural - chair
- Anthopomorphic- Attribution of human motivation, characteristics, or behavior to inanimate objects, animals, or natural phenomena. eg. DNA staircase
- Perforation (for reduction of mass)- A perforation is a small hole in a thin material or web. There is usually more than one perforation in an organized fashion, where all of the holes are called a perforation. Perforations are usually used to allow easy separation of two sections of the material, such as allowing paper to be torn easily along the line.Some of the uses this could be used for include filtrating fluids, sound deadening, allowing light or fluids to pass through, and to create an aesthetic design. eg. The Andromeda Lamp

Styles & Sources of Inspiration
Jackson Polluck in his studio

Ross Lovegrove's work has been exhibited all over the world including the Museum of Modern Art, the Guggenheim Museum NY, Axis Centre Japan, Pompidou Centre, Paris and the Design Museum, London.
His work is held in permanent collections of various design museums around the world including Museum of Modern Art in New York (MOMA), Design Museum in London and the Vitra Design Museum Weil Am Rhein, Basil
- Red Dot 2010 Best of the Best
- Hungarian Design Prize
- Batimat Design Award 2009
- Vogue Traveller Ecology Prize, SOLAR TREE MAC Vienna, 2007
- Elle Decor 2006
- Good Design 2006
- Wall Paper Design Award 2006
- Good Design 2004
- JANUS Paris 2004
- Awarded Royal Designer for Industry by The Royal Society of Arts 2004
- George Nelson Award, 1998
- iF Industrie Forum Design Award, Hannover, 1999
- ID magazine Good Design award, 2000
- Designer f the Year, A & W Hamburg, 2001
- D&AD Silver Medalist
and many more…

Major Achievements
Worlds lightest suitcase- Lovegrove set up 2 main objectives in the conceptual process, which were 'durability' and 'maximum lightness'. (53×38x20cm - 1.35 kg empty) with a strength five times greater than steel.
'Basic'- In 1990 Ross Lovegrove and Julian Brown co-designed the "Basic" thermos jug for Alfi - it may well be the most copied design in the world.
The Andromeda Lamp
The Alpine Capsule
Over the years Eero Aarnio has worked as an interior designer, industrial designer, graphic designer and photography.
Interior Design: a group of various yet related projects that involve transforming an interior space into a setting for a range of activities that are are to take place there. An Interior Designer is one who conducts such projects.
Industrial Design:to use a combination of art and science to improve aesthetics, ergonomics and usablity of a product. The role of an Industrial Designer is to create and manufacture solutions for problems of form, usability, physical ergonomics, marketing, brand developent and sales.
Graphic Design: Generally to communicate a message to an intended audience. Often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Photographer: someone who takes photopraphs to record an event, emotion, place or person. Can be a proffesional photographer who gets paid or an amateur photographer who takes photographs for pleasure.
A Brief Explanation of the Design Profession
A Brief Biography
Eero Aarnio was born in 1932 in Helsinki, Finland. In 1954-57 he studied at the Institute of Indistrial Arts in Helsinki. During that time he married Pirkko Attila (1956) and a year after graduating had his first child Marja-Leena (1959) and another in 1961, names Lahti. He opened his own design office in his hometown in 1962 where he introduced his famous Ball Chair, Bubble Chair, Pastil Chair and Tomato Chair.
Aarnio's designs were an important aspect of the 1960s popular culture and could often be seen as part of sets in sci-fi films.
He is famous for his use of fibreglass and plastic aswell as the childlike playfulness that is shown in all of his designs. His brightly coloured design still go strong today as Aarnio continues to vreate new designs, including toys and furniture for children

Can contact at:
Adelta International
Julius-Kalle-Straße 22
D 46535 Dinslaken
Contact Bert Ufermann
(ADELTA is the official manufacturer and distributor of the Eero Aarnio collection.)

Current Work Address &
Website Address
Eero Aarnio studied at the Institute of Industrial Design in Helenski where he graduated with
He went on to set up his own studio where he continuously expanded his skill base in the areas of industrial, interior and graphic design aswell as photography. When he was starting out he mainly used natural materials for for instance the basket chair 'Jattujakkare' but in the 60s turned increasingly to the new plastic materials and fibreglass.
Training and Experience
Sources of Inspiration:
- the 60's- the vivid colours used in his now iconic plastic creations include the Ball (1963), The Pastil (1968) and the Bubble (1968) chairs clearly echo the pop culture and spirit of their time.
- “room within a room“- The spherical shape of the Bubble Chair and the Ball Chair allows you to sit inside it, creating in a calm and peaceful haven, dulling all outside noise, truely allowing you some time in your own little world.
- Children- all of Aarnio's designs have an air of childlike playfulness about them eg. The Pony, even though the dimensions of the chair clearly show that it was designed for adults.
- Wanted a chair to float on water- Wanted his design 'The Pastil Chair' to be able to float on water or rock on land. He carried this onto other design such as the 'Tomato Chair' by having two large armrests that add buoyancy and keeps it more stable than the "Pastil Chair'.
-Sculpture- many of his creations are described as sculptures due to their artistic forms.
-Ergonomics- many of Aarnio's creations look very radical in shape due to that he has designed it specifically for the human body to be comfortable eg. the Formula Chair. This was one of the reasons he loved working with fibreglass so much because it was very workable and resistant material he was able to design ergonomic
- his Ball Chair and Bubble chair both focussed on being separated from the world around the as they cacooned themselves inside the comfortable sphere.Sitting inside, the noises from outside seem very far away.
- Science fiction and the future- for his time his designs were very radical but Aarnio used his visions of what the future would be like to create his designs.
- Nature- Eero Aarnio claims to love the outdoor. He says that he is inspired by his surroundings.
-Raymond Leowy- American Industrial Designer

Styles used:
- geometric forms were used in Aaro Eernio's creations. They could often be seen as part of sets in period science-fiction films.
- Materials Aarnio was famous for using were plastic and fibreglass
- Cane- before his success with fibreglass, Aarnio wove and sold cane stool. eg. The Mushroom.
- Hollowed inside- the dimensions of the Pastil Chair were decided on because the empty space inside can use the inside to ship his Ball chairs around the world using much less space.
- In an interview when asked to describe his style he said "Functional Fantasy!"

Styles Used and
Sources of
“… a seat does not necessarily have to be a chair” --- Eero Aarnio
Valmet Trade Mark Competition, Helsinki, Finland 1958, First Prize
International Furniture Competition, Cantu, Italy 1959, Third Prize
Export Furniture Competition, Helsinki, Finland 1963, Third Prize
International Competition on Furniture Design, Cantu, Italy 1964, First Prize
Scandinavian Park and Street Competition 1965, Stockholm, Sweden, First Prize
Steel Furniture Competition, Helsinki, Finland 1967, Second Prize
International Design Award of the A.I.D. (American Institute of Interior Designers) for Pastil Chair (Gyro) 1969, New York, USA
Honorary member of SIO (Finnish Association of Interior Designers) 1999
The Finland Prize 2005, The Ministry of Education, Finland
Interior Innovation Award Cologne 2006, Germany
Eero Aarnio was awarded an honorary title of professor by the President of Finland, 2007.
The Compasso d’Oro Design award for Trioli chair, Italy 2008
Kaj Frank Design Prize in Finland, 2008
Red Dot Design  Award 2010, for Kubo bright light, Germany
Pro Finlandia Medal 2010, Finland
Green GOOD DESIGN 2010, for The Tree, USA

The Ball Chair , or variations of it's unique design have appeared in a number of TV programs, films and photoshoots including Men in Black, The Prisoner and The Simposons.

When asked in an interview Aarnio was asked:
What is your greatest achievement to date?
"A happy marriage."--- Eero Aarnio
Major Achievments
The Ball Chair- 1963
The Bubble Chair- 1968
The Pastil Chair- 1968 (can float on water)
The Tomato Chair- 1971
The Pony Chair- 1972
The Ball Chair is still in production. Watch You-tube clip to see new features
Ross Lovegrove:
Eero Aarnio:

A- Discuss the similarities and differences between the two designers making particular refence to the tehcnological processes that the designers have employed in the prodution of their designs.

Eero Aarnio and Ross Lovegrove both clearly show their love of all things nature through their work. Their main inspirations, their ideas come from the observing the world around them most of the time. These two icons will then use the best technologies available to them to create their visions.
When looking at some of both designers’ works side by side some similarities immediately stand out to me. Both tend to leave their creations as simple (in the number of pieces involved to create product) as possible. Some of Aarnio’s most famous designs like the ‘Pastil’ Chair and the ‘Tomato’ Chair are appear as one solid piece from the outside. It is also hollowed out. In theory this fits in well with Lovegrove’s famous ‘organic essentialism’- using nothing more, nothing less than is needed- which is what he is most well known for. However, while this may make it seem that their products and designs are similar to look at, there is actually a lot more to tell them apart.

Even though Aarnio has worked as an Industrial, Interior and Graphic Designer as well as a photographer in his time he usually works on his radical chairs he is most well known for. ---A seat does not necessarily need to be a chair--- Eero Aarnio.
Lovegrove on the other hand is constantly on the move with new projects, multiple projects at a time even. He is forever crossing off a never-ending list. For example, Lovegrove has designed both the new Japanese Airline seats and has also designed an amazing light named The ‘Andromeda’ Light when he was experimenting with using Perforation in design. Lovegrove constantly expands his skill base, using new material, inspirations and technologies.
Also, while Aarnio has taken inspiration from the environment it is Lovegrove who has made a point of being ‘Green’. This extends to all aspects of the design process including materials used & production processes wherever possible. In a lot of Lovegroves designs he has put a lot of thought and research into ergonomics. Aarnio on the other hand believes as quoted before --- A seat does not necessarily need to be a chair--- Eero Aarnio. He, instead making his design ergonomic will choose designs that will fit the human body. So really they go about making the customers comfortable in the complete opposite way.

B- Briefly outline how a part of the designer work could be incororated into your MDP next year.

•Ross Lovegrove: I particularly love Lovergrove’s use of shadow in his design named the ‘Andromeda’ light. The radical shape makes it a real feature, a sculpture, a work of art.

•Ross Lovegrove: I plan to really look further into ergonomics. How to go about making the calculations and then putting the results into practise. I believe it would make a large difference to me on a personal level if I know that all aspects of the design I work on is for a reason.

•Ross Lovegrove: I love how he is constantly getting inspiration from the natural world. He has used both the human body/characteristics as well as nature. I especially love his famous DNA staircase.

•Eero Aarnio: I love Aarnio’s use of a vibrant, childish colour scheme that carries through in all his works making them instantly recognisable me.It makes a design fun and inviting and it almost takes you back to the 60’s where such colours as these became really popular.

The Designer Generation
Part B-Written Report
Ross Lovegrove & Eero Aarnio
Full transcript