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Healthcare Template

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by

Jenny Mittelstaedt

on 9 July 2013

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Transcript of Healthcare Template

Healthcare Insurance
How prepared is our organization for the exchange and direct to consumer retail marketing?
Sweeping changes in the healthcare and insurance sectors take effect soon
Joint Blue Cross experience with data, plan, industry and Association intimacy
end to end solution graphic


Large scale prospect and customer database for cross sell and
lead generation
Integrated cross channel
marketing for acquisition,
loyalty and retention
Advanced
Advertising
Interactive
Marketing
Database
Marketing
Targeted TV and online video advertising for Comcast, Networks
and Advertisers
How do we prepare for the consumer acquisition and retention needs that will emerge in 2014?
How can our organization use analytics to inform direct and digital marketing communications while also identifying cost savings?
How will we link marketing and operational investments to business results?
Existing leadership and account team working relationships
Consumer analytics, segmentation and marketing domain experience
Health care plan data, 3rd party data and best practice analytic methodologies
Component and module based solution approach
HIPAA compliant data management practices
Lower cost of entry and time to market advantage
Long term campaign management and analytic environment alignment
Marketing
Effectiveness
Engagement
and Response
Campaign
Management
Closed Loop
Measurement
Enable Analytic
Insight
Integrated
Services and
Technology
Platform
Full transcript