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Samsung Galaxy s5 launch

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Rebecca Drake

on 16 March 2014

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Transcript of Samsung Galaxy s5 launch

Samsung Galaxy s5 launch
Content strategy
Audience targetted - who are they, how can you reach them, who are their influencers, what resources do they use, what is the feedback from these communities?
Search terms:
which mobile phone, mobile phone reviews, top mobile phones, the best mobile phone, compare mobile phones, latest mobile phones.
Product driven vs lifestyle driven
Search engine friendly
Allow crawling and indexing
URL shortening: www.samsung.com/uk/galaxy-s5
Submit page to RSS feed.
Keyword targetting: title, headline, content, image alt attributes
Outreach -
tech radar, the guardian tech blog, geeky-gadgets.com
Repurposing for social media
press releases
video marketing
guest blogging (to a certain extent)
Digital advertising- display & PPC
Traditional advertising
Idea 1
Promote across social media
First Impressions
People friendly
Valuable content and relevant
Can be shared by social media
Multi-device ready
Apple UX
Idea 2
Fitness blogs outreach: fitcetera, fitness on toast
Print magazines: Stylist, GQ

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