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Samsung Galaxy s5 launch

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by

Rebecca Drake

on 16 March 2014

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Transcript of Samsung Galaxy s5 launch

Samsung Galaxy s5 launch
Content strategy
Audience targetted - who are they, how can you reach them, who are their influencers, what resources do they use, what is the feedback from these communities?
Search terms:
which mobile phone, mobile phone reviews, top mobile phones, the best mobile phone, compare mobile phones, latest mobile phones.
Product driven vs lifestyle driven
Multi-channel
Search engine friendly
Allow crawling and indexing
URL shortening: www.samsung.com/uk/galaxy-s5
Submit page to RSS feed.
Keyword targetting: title, headline, content, image alt attributes
Promotion
Outreach -
tech radar, the guardian tech blog, geeky-gadgets.com
Repurposing for social media
press releases
video marketing
guest blogging (to a certain extent)
Digital advertising- display & PPC
Traditional advertising
Idea 1
Infographic
Promote across social media
Memes
First Impressions
People friendly
UX
Valuable content and relevant
Can be shared by social media
Multi-device ready
Apple UX
Idea 2
Fitness blogs outreach: fitcetera, fitness on toast
Print magazines: Stylist, GQ

www.seo-browser.com
Questions?
Full transcript