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Samsung Galaxy s5 launch
Transcript of Samsung Galaxy s5 launch
Audience targetted - who are they, how can you reach them, who are their influencers, what resources do they use, what is the feedback from these communities?
which mobile phone, mobile phone reviews, top mobile phones, the best mobile phone, compare mobile phones, latest mobile phones.
Product driven vs lifestyle driven
Search engine friendly
Allow crawling and indexing
URL shortening: www.samsung.com/uk/galaxy-s5
Submit page to RSS feed.
Keyword targetting: title, headline, content, image alt attributes
tech radar, the guardian tech blog, geeky-gadgets.com
Repurposing for social media
guest blogging (to a certain extent)
Digital advertising- display & PPC
Promote across social media
Valuable content and relevant
Can be shared by social media
Fitness blogs outreach: fitcetera, fitness on toast
Print magazines: Stylist, GQ