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Purkess Electric - Oct. 2017

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Manitoba/Ontario Prezi

on 8 November 2017

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Transcript of Purkess Electric - Oct. 2017

Plumbing and Heating Competitors
Electric Competitors
Frequency
Consistency
How To Advertise
What's Your Message?
1 of 1
10-second Commercial Liner
What's Your Message?
1 of 1
30-second commercial
What's Your Message?
Marketing Summary
Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Emphasize the Message of Solar Power
Tell Consumers Why They Should Choose Purkess Electric over the competition
Frequency + Consistency + Message = Marketshare
CFRY, MIX 96, COUNTRY 93, and PortageOnline can help you reach these customers!
3 of 3
30 second commercials
What's Your Message
Why Radio
With CFRY, MIX 96, COUNTRY 93, and PortageOnline YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise
How Purkess Electric Can...
Generate New Customers
Expand Demographics
Educate Consumers (Change of Ownership and Solar Offering)
Increase Name Awareness
Start People Talking
S.W.O.T.
Strengths
In Business for 22 Years
Have 3 Journeyman on Staff
Family Owned Business
Now Offering Solar Power
Weaknesses
Lack of Awareness Regarding New Owners and Solar Power
Opportunities
Educate Consumers About New Owners and Solar Power
Threats
It's Effective & Personal
Your potential customers spend more time with Radio & Online than any other type of local media.

92% of adults listen to radio an average of 20+ hours per week.

CFRY, MIX 96, COUNTRY 93, and PortageOnline have a personal and local connection with our audience.

Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Continued Lack of Awareness
Due to circumstances beyond your control, you could lose 20 to 25% of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions.
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
While your competitors repeatedly try to steal market share, advertising is a great reminder to maintain customer loyalty.
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Recency theory suggests that ads are more relevant and have more impact as consumers get closer to making purchase decisions. Advertising consistently on radio carries your message through the entire buying process, from creating a pre-need preference for your business to a time of pulling the purchase trigger.
Your Market is Changing
You Control Your Advertising
Advertising Reinforces Your Existing Customer Base
Radio Is Intrusive
Radio Can Tell Your Story
Recency and Immediacy
Purkess Electric
1995
How did you get here?
2017
What are you doing now?
2025
Where are you going?
Why Radio?
Radio Creates Pre-need Preference
Radio is Intrusive
Radio Tells Your Story
Purkess Electric
Purkess Electric
PDGHF Lotto
Full transcript