Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of CAPP - Postmedia Board Presentation - Highlights

No description
by

Vanessa Gordon

on 10 July 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of CAPP - Postmedia Board Presentation - Highlights

Canadian Association of Petroleum Producers
Postmedia 2013 Energy Channel Sponsorship
Positioning Canada at the Forefront of Energy
Publisher's Note
From its inception, the National Post has been one of the country's leading voices on the importance of energy to Canada’s business competitiveness internationally and our economic well being in general.
We will work with CAPP to amplify our energy mandate and to be a part of the solution to keep Canada competitive in the global marketplace. The National Post will undertake to leverage all means editorially, technically and creatively to further this critical conversation.
Douglas Kelly, Publisher, National Post
What really
drives Canada's
economic engine?
What really drives Canada's economic engine?
Energy, of course.

While Albertans may be acutely aware of this fact, the rest of the country often fails to grasp the fundamental role the energy sector plays in building and sustaining economic prosperity.

Postmedia and CAPP will bring energy to the forefront of our national conversation. Together, we will engage executives, the business community and the Canadian public to underscore the ways in which the energy sector powers Canada.
Strategic
Thinking
Strategy Breakdown - Digital
Full sponsorship of FP Energy and Energy Channels across 9 Postmedia Metros with consumer touch points including:
resource centre
partners widget
video player
2x offer box
events calendar
conversation widget
leaderboard
2x big box ad units
3,000,000 guaranteed impressions per month within sponsorship and targeted on Postmedia network as needed
1,500,000 cobranded promotional impressions
Content module driving traffic to sponsored pages from FP Index page and Business index pages across:
Strategy Breakdown - Mobile
Full sponsorship of FP Energy on mobile and tablet
100% share of voice of FP Energy
666,666 guaranteed impressions per month
Targeted across Postmedia as needed:
Strategy Breakdown - Print
Financial Post
10 column by 100 line colour ad in FP against FP Energy content
Frequency: weekly for 12 months = 52 insertions
Postmedia Market Sites (5 markets)
10 column by 40 line colour ad in FP Branded Pages against FP Energy content
Frequency: weekly for 12 months = 52 insertions (260 across 5 markets: VS, EJ, CH, OC, MG)
Postmedia Market Sites (5 markets)
10 column by 40 line colour ad in FP Branded Pages against FP Energy content
Frequency: bi-weekly for 12 months = 26 insertions (130 across 5 markets: RLP, SSP, VP, WS, WFP)
Strategy Breakdown - Joint Ventures
Postmedia will produce special Joint Venture sections
Topics to be directed by CAPP and written by Postmedia
12 single-page Joint Ventures in National Post
12 single-page Joint Ventures in 12 major markets:
Postmedia will produce:
Four 8-page FP Energy Special Reports (Quarterly)
One 8-page Special Report in Ottawa Citizen and National Post


One 8-page Special Report in Ottawa Citizen and National Post


Topics to be arranged by Postmedia and CAPP
All ad units CAPP (50:50 ad:edtorial ratio)
Strategy Breakdown - Special Reports
Postmedia will market the program with:
Direct mail postcard announcing program launch
Co-branded 728 x 90 leaderboard ad unit
Co-branded 300 x 250 big box ad unit
Co-branded print ad placements
Strategy Breakdown - Promotional Drivers
12 Full page 4-colour ads to run in any Postmedia Asset (NP, Metro Papers, FP Magazine)
4 Network Homepage takeovers
Strategy Breakdown - Bonus Pages
Canada’s largest and leading media monitoring service with 25 years of experience delivering research solutions to blue-chip brands. From traditional print sources to social media platforms such as Facebook and Twitter.
Through our Infomart division, we’ll be able to measure content in real-time across our brands and use that data to inform strategic shifts to meet campaign goals.
FP Infomart Measurement Insights
Canadian Association of Petroleum Producers
Postmedia 2013 Energy Channel Sponsorship

Positioning Canada at the Forefront of Energy
Program Architecture
Postmedia Energy Footprint
Postmedia Energy Footprint
The Postmedia Network is the country's leading voice on the importance of energy to Canada's business competitiveness internationally and our economic wellbeing in general. We will work with CAPP to amplify our energy mandate and to be a part of the solution to keep Canada competitive in the global marketplace. Postmedia will undertake to leverage all means editorially, technically and creatively - through the Financial Post, Postmedia market newspapers and affiliated media partners - to further this critical conversation.
Business Editorial
Consumer Editorial
Regional, national and international
news and information about energy markets, investing, policy and commentary.
Regional, national and international consumer energy news, education and entertainment on the environment, alternative energy and energy future.
Brand Experts (Examples)
Vancouver Sun: Regional energy news and business news; environment.
Calgary Herald: Regional and national and business news; producer news.
Edmonton Journal: Regional producer news; policy.
National Post: National and international business news, investing, policy and comment.
Ottawa Citizen: National policy, energy future, nuclear and alternative energy.
Montreal Gazette: Hydro and alternative energy.
Full transcript