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Copy of Kenneth Burke's Dramatism

Communication Theory Presentation
by

Kristi Scholten

on 18 February 2014

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Transcript of Copy of Kenneth Burke's Dramatism

Dramatism
By Kenneth Burke
Pursuasion is based on identification
Life is a drama
Dramatistic Pentad
A Renaissance Man
Kenneth Burke,1897-1993
Literary Theorist and Critic
Attended Ohio State and Columbia, never graduated
Popular 20th Century Theorist
Lived in Grenwich Village and taught
Married twice to two sisters
Identification
"The recognized common ground between speaker and audience such as physical characteristics, talents, occupation, experiences, personality, beliefs, and attitudes; consubstantiation."
"Without identificaiton, there is no persuasion."
Dramatistic Pentad
"A tool to analyze how a speaker attempts to get an audience to accept his or her view of reality by using five key elements of the human drama."
Parallel Pentad
Act
Scene
Agent
Agency
Purpose
Response
Situation
Subject
Stimulus
Target
Act: What was done
Scene: Where and when the act was performed
Agent: The person/people in the act
Agency: Means the agent used
Purpose: Stated or implied goal
Critique
Guilt-Redemption Cycle
God Term
The word a speaker uses to which all other positive words are subservient.
Devil Term
The word a speaker uses that sums up all that is regarded as bad, wrong or evil
"Burke was convinced that the ultimate motivation of all public speaking is to purge ourselves of an ever-present, all-inclusive sense of guilt."
Guilt
Burke's catchall term for tension, anxiety, embarassment, shame, disgust, and other noxious feelings intrinsic to the human condition.
Substance
Consubstantiation
Homophily
Victimage
Mortification
"Rhetoric is the public search for a scapegoat"
Malcom X, "The Ballot or the Bullet"
Too many literary allusions
Difficult for beginer students
Can be more frustrating than informative
Too much or too little religion?
Burke celbrates life-giving qualities of language
Pentad has gained much popular approval
The concept of rhetoric as identification is an advance in knowledge
Committment to ethics
Positive
Negative
Mortification
Confession of guilt and request for forgiveness.
Scapegoating;the process of naming an external enemy as the source of all personal or public ills.
Victimage
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RATIOS
Pair the terms together and ask if the first term influences the second.

The term that is the most influential is dominant.

This can point to the rhetor's motive
Full transcript