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Just B Younique Boutique

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by

Sam Moore

on 16 March 2014

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Transcript of Just B Younique Boutique

Buying & Merchandising Research Event

Sam Moore & Jewel Perkins

"Shopping is Cheaper Than Therapy"
Our Goal
Research Findings
Surveys, Focus Groups, Competitors
Our Plan
Update Logo
"You-nique" Merchandise
Eliminate extra information
Change Layout
Eliminate misleading graphics
Keep recognizable
Student Loyalty Program
Empower shoppers to feel beautiful and “you-nique”!
Tammy & Jenni B
Trendy Moms
Member Benefits
15% Student Discount
Coupons
Point Incentives
Shopping Events & Sales
Boutique Benefits
Loyalty
Younger Market
Customer Data
Community Involvement
Online Presence
Proposed Budget
Grand Total: $1,752.50
Questions?
Updating Logo
Cost
$144
Loyalty Program Costs
Community Involvement Costs
Loyalty Program
Community Involvement
Logo
$242
$1340
Online Presence
$0
Full transcript