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Content User Really Want

Martin Schobert, tourismusdesign.com speaks at Digital Tourism Innovation Campus, Barcelona 13 about new approaches in content strategy.

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Transcript of Content User Really Want

Creating Content Travellers Really Want
Content Audit - What is Already Available?
How to Organise Content
Good Content is Clear as Water of a Spring.
This Starts with Guidelines and Checklists....
Story Production is Key!
source: http://www.baekdal.com/media/market-of-information

Content + Service is the New Marketing
http://mustseemap.klm.com
http://www.loop21.net/
Storytelling
www.kuhforyou.at
Vienna Railway
Station West
www.metta.io
www.caferad.at
helpful services
Martin Schobert
Digital Tourism Innovation Camp, Barcelona 2013
Inspired by Oliver Puhe, trend- & tourismresearcher, Hamburg
Full transcript