Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Electronic Marketing MKTG 397

No description
by

Katie Ramirez

on 31 August 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Electronic Marketing MKTG 397

Greetings, Digital Native
How is Social Media used in Marketing?
It follows the RACE strategy:
R-research
A-action
C-communication
E-evaluation

It follows the Marketing Mix:
P-product
P-price
P-place
P-promotion
So What is Social Media Marketing?
: the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketin, sales, public relations and customer service.

Aspects of Social Media:
communication
conveyance
collaboration
cultivation among networks of people, communitities and organizations


7 Myths Continued
5. It's new
Busted: Based on marketing principles and tried and true consumer behavior
6. It's too time-consuming
Busted ... sort of: It should take time, but be efficient
7. It's free
Busted: It takes time, money to create content, and consultants to make sure you aren't doing it wrong
From Top-Down to Bottom-Up:
7 Myths of SMM
1. It's just a fad
Busted: It's built on community, socialization and word-of-mouth marketing
2. It's just for the young
Busted: Older users are the fastest growing demographic
3. No return on SMM
Busted: Can measure success in sales, awareness, impressions, etc. using SM evaluation tools
4. It's not right for this business
Busted ... sort of: SMM can work for almost any organization, but just because it's there doesnt mean you should use it.
Electronic Marketing MKTG 349
Living a Social [Media] Life:
The Numbers Don't Lie
3 Ways to Maximize Your SMM Time:
1. Look for underutilized employees
who you trust

2. Use content management tools like HootSuite, TweetDeck or CoTweet

3. Publish content with mobile devices
So Who's Doing it Right?
https://twitter.com/TEDTalks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Humanizing a Brand
http://www.adweek.com/news/advertising-branding/these-brands-are-vying-be-best-instagram-snapchat-youtube-and-more-163508
Customer Support
Increasing Traffic
https://instagram.com/airbnb/?hl=en
Brand Recognition
"[Digital natives] are very adept at using social media for social and entertainment purposes. However, they lag behind in terms of using social media as a strategic tool for networking, learning, and professional development purposes." Ai Addyson-Zhang
Who is a digital native?
A person born in an era in which digital technology has always existed
Being a digital native is not the same as being digitally savvy
Social media is more than just an entertainment platform, it is now considered a social utility

synchronous interactions:
occur in real time; texting

asynchronous interactions:
participants are not required to respond immediately; email


Top-Down:
push messaging:
one-way communication delivered to the target audience
boundary spanners:
employees who interact directly with customers
Bottom-Up:
E-commerce:
learning and purchasing a product in an online atmosphere
micromarkets:
group of consumers once too small and inaccessible for marketers to pursue
7 Key Differences between Traditional and SMM:
1. Creation and dissemination of content
2. Focus or purpose
3. Interactivity
4. Convergence
5. Speed
6. Cost of creation
7. Reach and numbers




Full transcript