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Mobile Recruitment

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by

Krithika Dawett

on 28 March 2014

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Transcript of Mobile Recruitment

Provide management training expertise in align with modern and successful techniques to aid companies in their efficiency, effectiveness and strategic alignment
Mission
Within five years time we would have changed the ways businesses tackle the most prominent issues of today and tomorrow by fulfilling our mission, resulting in an existential workplace.
Vision
To maximise profits of £72,500 Within our first three years of business

To maximise and sustain revenue

Enhance customer satisfaction

Increase company awareness

Pioneer in the training industry

Provide a healthy working environment

Goals and Objectives
C
orporate
T
raining
S
olutions

Mobile Recruitment
Marketing plan
4P's
Thank You For Listening...
Place
Product
Service Provider

Management Training

Mobile Recruitment

Building your Company Profile

Price
Initial Registration Price: £150
Final Registration Price: £180
Price Per Video after Registration: £150
Additional User Logins: £4
Penetration Pricing Strategy

Competition

Our Price
Promotion
Promotional Strategy

Social Media

Advertisement on Employment Apps
Finance
Revenue vs Costs
Break even in month 16.
Total Revenue Year 3:
£167,606.40
Total Costs Year 3
: £94,868
Investment needed:
£45,000

Viability
Questions?
References...
Allden, N., & Harris, L., 2013. “Building a positive candidate experience: towards a networked model of e-recruitment”. Journal of Business Strategy. 2013, Vol. 34 Issue 5, p35-47
Atherton, J S., 2002 cited by Oxford Brookes University “Learning and Teaching: Bloom's taxonomy” [Online] Available:http://www.brookes.ac.uk/services/ocsld/resources/writing_learning_outcomes.html Accessed: 20/03/2014
Belbin Associates, 2014. “Belbin’s Team Roles”. [online] Available at: http://www.belbin.com/rte.asp?id=8 Accessed: 20/03/2014
Bogh, C., 2012. “Should your company be looking into Apps in 2012?”. Recruiter. Jan2012, p29
Bowes, P., 2013. BBC “Botox your CV and online profile”. [online] Available at: http://www.bbc.co.uk/news/business-24809935 Accessed: 20/03/2014
Brassington, F. and Pettitt, S. (2013). Essentials of Marketing. 3 ed. London: Pearson Education Limited.
CIPD, 2012 cited by Allden, N., & Harris, L., 2013. “Building a positive candidate experience: towards a networked model of e-recruitment”. Journal of Business Strategy. 2013, Vol. 34 Issue 5, p35-47
ICAEW (2014). ACA - Summary of costs. Available at: http://www.icaew.com/en/qualifications-and-programmes/aca/aca-employers/aca-training/summary-of-cost (Accessed).
Jacobs, P. (2012) ‘Mobile Recruitment- The Sleeping Giant’, Human Resources Magazine, Vol. 17, No. 5, pp. 2-3
Lewis, E. (1899). Side Talks about Advertising. The Western Druggist 21, pp.65-66.
Moore, Karl and Pareek, Niketh. (2010) Marketing: The Basics. 2nd Edition. Abingdon: Routledge.
Porter, M. (1985). Competitive Advantage. New York: Free Press.
Rees, G., & French, R., 2010. “Leading, Managing and Developing People”. 3rd Edition, CIPD. pp.180-181
Sreedhar, P., 2013. “Using Bloom’s Taconomy as a pedalogogical tool for teaching written business communication”. IUP Journal of Soft Skills. Sep2013, Vol.7 Issue 3, p51-55
Weekes, S., 2014. “Firms turn off talent on mobile”. Recruiter. Feb2014, p38-40
Zind, T. (2013). Goin' Mobile. pp.18-25. EC&M [Online].

Competitive price

Low maintenance costs for the website

Large target market
Full transcript