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Thoughts on Media Relations

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Transcript of Thoughts on Media Relations

...It is our
responsibility

to tell our story

Success isn't
necessarily
newsworthy...
...Overcoming
adversity is.
... They only care that it's

interesting
.
Editors don't care
if a story is
+
positive
or
negative...
-
We know exactly what to do when something goes
wrong...
...We don't always know what to do when something goes

right.
If the first time you meet your local reporter is during a high-profile incident...
Sometimes the problem with a news article ...
News media and government agencies have the same goal...
...To gain public trust.
It is not the
news media's responsibility to tell our story...
Trust
...Then you've waited too long.
...Is that it's right.
Press
Full transcript