Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Psychology of Color

A Collection of Research and Resources in Color Psychology
by

Krista Streuly

on 29 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Psychology of Color

The study of how color is a factor in human behavior.

A powerful non-verbal form of communication, it is an effective tool
in conveying or evoking emotion, setting a context or environment
for a specific message.
Color is Nature's own powerful signaling system - the universal,
non-verbal language.

It is the first thing we observe when we are assessing anything.
Successful Strategies
Why is Color Important?
Visual strategies are very important tools in the marketing and sales toolbox.

In communications today,
our main challenge is getting
and keeping people's attention.
Color 101: The Basics
What do you think ?
Color Tools & Resources:
www.colorschemedesigner.com
kuler.adobe.com
www.colourlovers.com
Why is Color Important?
Color 101: The Basics
Specific Color Meanings & Associations
Color Strategies in Marketing & Design
Color Tools & Resources
What Do You Think?
Agenda
Thank You
HUE, SATURATION AND BRIGHTNESS
There are three main characteristics that can define color:











Hue:
The hue is the color itself, as you can see the variations in the image below.

Saturation:
The saturation refers to the amount of color that distances it from the gray (a grayscale image, for example, is fully unsaturated).

Brightness:
The brightness refers to the amount of black
or white in the color.
Pure Color
<<<< Shades
Tints >>>>
What is Color Psychology?

Influences: Universal or Natural; Cultural; Personal
Color Strategies in Marketing & Design:
The question: Science vs. Art?
Should color choice be a pure scientific
decision? Or be purely subjective?

The goal is the answer:
Specifically crafted to appeal to the audience
while effectively communicating the story or message in a specific context.
We Know Every Color
Has
Strong
Associations:

Some we can predict easily.


Some we can't.


Traits to Consider:
- the industry - the field
- gender - the location
- age - specific experiences
Very important to know your audience and gain
as much insight into their color encyclopedia to lessen confusion and miscommunication.
Control the Conversation, Create a Visual Context

Red is almost always associated with a negative in the financial industries.

Giving the color red context can
help draw out the positives of
red (energy, heat, excitement)

and minimize the negatives
(“in the red”, alarm, emergency)
Although sometimes this is useful.


Themes:
Giving the color a story. Themes
have their own sets of specific associations.



Accents:
Giving strong colors a
limited but very specific role.



Color Pairings:
Using strong colors with 1 or 2 neutral
colors in the design can help ground strong
colors and elevate the overall appeal.
People are 55% more likely to pick
up a full-color piece of mail first.

Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.
http://www.office.xerox.com/latest/COLFS-02UA.PDF
infographic & research by: Kissmetrics
blog.kissmetrics.com/art-of-color-coordination/
infographic & research by: Psychology in Logo Design by Simon McArdle
thelogocompany.net/blog/infographics/psychology-color-logo-design/
color infographics & research by: RIPT Apparel, The Psychology of Color: A Guide to Color Selection
http://blog.riptapparel.com/blog/infographic-the-psychology-of-color-a-guide-to-color-selection/#.UuB-o2TnbJw
(Universal/Natural and some Cultural)
(Cultural, Personal or Experiential)
colormatters.com
kissmetrics.com
empower-yourself-with-color-psychology.com
jdvjkzdnfv
Full transcript