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The Power of Photoshop
Transcript of The Power of Photoshop
Dove Real Beauty Campaign
Writing Prompt I
Did You Know?
More than 90% of all women want to change at least one aspect of their physical appearance
81% of girls who are 10 years old are afraid of being fat and have dieted
One out of four college-age women have an eating disorder.
Three-fourths of girls with low self-esteem engage in negative activities, such as disordered eating, smoking, or drinking
Up to 12% of teen boys are using unproven supplements and/or steroids
Nearly a quarter of girls age 15-17 would consider undergoing plastic surgery
90% of high school junior and senior women diet regularly
What is your general opinion about manipulated photographs?
Expanding the Language of Photographs
Before and After
Celebrities become the center of scrutiny as their images are constantly manipulated without their consent
"Words have gained much of their strength through speculation, negation, hypothesizing, and metaphor..." (Stephens)
"In their efforts to approach the truth, words regularly depart from literal truth..." (Stephens)
The Power of Words Writing Prompt II
Magazine covers have created huge controversies on the portrayal of the 'ideal' image of a woman
Ralph Lauren Ad
Covers continually display women who have been digitally altered
Claims on their covers contradict their own images
Controversy arose as photo editors created an unrealistic version of an otherwise healthy model
Do they cause no harm to the people that view them?
Should there be set standards as to when and who is able to manipulate photographs?
Should they be completely ruled out of the media altogether?
Did these companies anticipate their actions would bring up such a debate about photo manipulation?
What are some notable features in magazines or Barbie dolls which are unrealistic? In what areas is there more exaggeration?
How do you think these images might affect the way a girl views herself or how she thinks a woman is supposed to look?
How might these thoughts affect her actions?
Stephens argues that manipulating photographs is not unlike choosing words in journalism, that words are shaped and edited. Compare and contrast a news photo and a written report of the same event.
How is the event framed visually? Verbally? What did the photographer and writer/editor choose to include? To omit? How would you compare the overall point of view and tone of the photograph with the same aspects of the verbal description?
"... pictures can be manipulated in a way to skew perspectives by taking it from a certain angle, excluding surroundings, adding colors and bits and pieces, or altering parts of the scene..." (Santos)
"By editing pictures, the originality and the essence of a moment can also be altered..." (Rodriguez)
Geared towards a younger audience, editors seek to build confidence in teens while continuing to utilize manipulated images
Studies have shown the unrealistic image Barbie dolls display as they are inaccurate to the average young woman's body
Only 2% of women think they are beautiful
Why have companies engaged in photo and language manipulation?