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Guide Sheet for FB and Social Media Lesson

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by

William Diamond

on 7 November 2016

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Transcript of Guide Sheet for FB and Social Media Lesson

What Facebook knows about you
Privacy...
What are the ingredients of effective FB marketing?
Facebook Advertising 1
Remarketing to Website Visitors with FB
Lisa Irby Talking about Edgerank and changes in FB
Facebook Advertising 2: EdgeRank
Guide Sheet for FB and Social Media Lesson
What's "Outlawed"
Facebook Advertising 4:
Facebook Advertising 3: Audience Insights
After reading about Audience Insights, scroll down this page for an introductory video on FaceBook audience-insights!
NOTE: THE PODCAST EXPLAINS THE TEXT AND PICTURES UNDERNEATH, WHICH YOU SHOULD LOOK AT WHILE LISTENING TO THE PODCAST (OR NOT LISTENING!)
http://www.socialmediaexaminer.com/free-facebook-tools-marketers-should-consider/
SOME FACEBOOK TOOLS NOT FROM FB
As in AdWords, target geographically!
Quest 2 (Apr 2015): We have 8000 friends on FB, but when we posted, only 500 people saw it!
We think this is related to “EdgeRank” but are we being taken advantage of by FB?
So the quest is…what is EdgeRank, and what will be its effects?


http://www.briansolis.com/2013/01/what-your-business-needs-to-know-about-facebooks-edgerank/

http://blog.hubspot.com/marketing/facebook-audience-insights-guide
https://www.facebook.com/business/news/audience-insights
https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences/
http://60secondmarketer.com/blog/2015/07/08/8-free-social-media-tools-you-can-use-for-facebook-marketing/
https://www.tabsite.com/blog/facebook-marketing-tactics-2015/
FOR MORE DETAIL:
An interesting approach and three tools!
After the section of what's forbidden, look to the bottom of the post for an integrated approach to successful FB marketing!
https://mikegingerich.com/change-facebook-marketing-works-today/
Facebook Studio Awards!
https://www.facebook-studio.com/awards/winners/2014

WHAT MAKES ENGAGEMENT HIGH WITH THESE?
WHAT IS YOUR TASK FOR TODAY?
Learn at your own speed, in your own way...decide what's important!
There are some things here that I think you should see (like the Privacy video). There are a couple that are just fun, and may stimulate your creativity (like the Facebook Studio Award winners). But the rest of the Prezi is a set of cool tools and concepts that can really help you [and also keep you out of trouble!].

Learn in your own way, but find two or three of these tools that you could use to make your project work better. Divide up the work between your group members to go through the guide sheet, and I'll ask you to pick 2 or 3 tools that you could really use!

Give us a "no b.s." answer about 30 minutes from now. Let's see how you can incorporate these tools into your projects!
Full transcript