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Carrot and Stick Motivational Theory

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Syazwani 'Aliah

on 24 September 2014

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Transcript of Carrot and Stick Motivational Theory

Conclusion
Carrot and Stick Motivational Theory
In Short,
Rewards
Implementation
Benefits
Drawbacks
Introduction

Founded by Jeremy Bentham in 1800's
Use to motivate employees by rewarding them
Offering combination of reward and punishment to induce behaviour
Carrot= Reward ; Stick= Penalty
Carrot (reward) = good behaviour and compliance
Stick (penalties) = bad behaviour and non-compliance
This approach is being used in our daily life
Many workplaces apply this motivation approach
Founded by Jeremy Bantham in 1800s

Use by managers to motivate the employees by rewarding them

Offering combination of rewards and punishments to induce behaviour
Penalty
Motivational tools and technique

The behavior of employee is change by force or by choice through the use of incentives
Allowances
Bonuses
Strict dress code
Working hours.
The ‘stick’ is a good motivator and when use at the correct times it can be very helpful.

It must be carefully planned and managed in order to maintain high employee moral.
Carrot
Stick
Illustration :
Analogy of donkey with carrot
dangling in front and with the cart behind.

Motivate employees to improve
their job performance

The good behaviour will be repeated in
organization

A mechanism to induce employee
to comply with the rules of conduct
Inefficient behaviour is less often to occurred

Employees will feel appreciated

It caused unethical behaviour
such as fraudulent activities

Ignorance about the work that
not has yielded to them
Pressure to perform well

The carrot and stick approach can be
apply in our daily life and
business environment as a
motivational tool.
However, it only an external motivator
to achieve the short-term success.
For the long-term achievement, the company needs to consider both internal and external motivator and cannot simply rely on this motivational approach.

Prepared by,

HASIAH BT ABD HAMID 2010413666
NABILAH BT AHMAD 2011804046
SYAZWANI A’LIAH BT MOHD SA’ID 2011840542
NUR ATHIRA BT ABD LATIF 2011614236

Thank you for listening!
Full transcript