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Launder Less

Project Proposal KFB104 Sustainability: Materiality of Fashion

Sheridan Kane

on 29 July 2014

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Transcript of Launder Less

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
Project Proposal
Launder Less
Target Audience
University students aged 18-24
Purpose and Objectives
Step 1 Step 2 Step 3 Step 4 Step 5
use phase
refers to the wearing, laundering, drying and maintenance of a garment.
is accountable for approximately
of the lifecycle energy consumption of frequently washed garments.
Kelvin Grove Campus Library
Gardens Point Campus Library
Grab a shirt, jeans, jumper, shorts or dress.
Wear that garment repeatedly throughout the semester (unwashed).
Check in on Facebook (what are you doing?) or hashtag to Instagram whilst wearing the garment (how long has it been unwashed?)
Wear it the most times and WIN and Country Road voucher, Peppermint Magazine subscription and free dry cleaning!
You've participated in helping the environment!
Why university students?
Why social media approach matches demographic?
This demographic are ideal for behaviour change strategies! (Kolovich 2011)
Research shows students use social media more than ever before! (Strong 2012)
Social marketing is the ideal strategy for changing behaviours within the home! (Shove 2003)
- Focus on promoting sustainable laundering techniques -
- Change preconceived notion of the need for frequent laundering -
- Encourage university students to implement these concepts NOW -
A movement that anyone can be involved in!
For a cause that everyone impacts!
Launder Less
...And you'll help the environment!
Thank you!
Image Reference List
(In order of appearance)

Payne, Alice. 2011. “Garment Life-cycle: Fibre to fibre”. Accessed October 23, 2012. http://urbantimes.co/2012/04/garment-life-cycle/untitled-14/

The Sydney Morning Herald. 2006. "Students flock back to the arts". Accessed October 24, 2012. http://www.smh.com.au/news/national/students-flock-back-to-the-arts/2006/09/22/1158431904492.html

Dreamtime. 2012. "Washing Clothes at Laundry". Accessed October 24, 2012. http://www.dreamstime.com/stock-image-washing-clothes-laundry-image18530461

Holtom, C. 2010. "The Washing Line". Accessed 23 October 2012. http://cathyholtomdustylane.blogspot.com.au/2010/08/washing-line.html
Full transcript