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SafeBlend Fracturing Case

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by

Melody Wu

on 11 February 2015

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Transcript of SafeBlend Fracturing Case

SafeBlend Fracturing Case
Team 14 - Francisco, Melody, Takuma, Felix
Thank you
Situation Analysis
Decision Analysis
Solution Analysis
Solution Analysis
Situation Analysis
Environmental Concern & Related Regulation on “toxic” fracturing fluid
Growing Demand for “green” fracturing fluid
Strategy for next 3yrs
Pricing:

25(50)%*Competitor Price + 75(50)%*SB
Higher Price

> 100% *SB
Lower Price
Assumption:
No other supplier
Already sell to AOG at $0.73 per barrel
FloatWise's price = 50% * SB's price
3 years exclusivity contract
Full transcript