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Mary Kay in India

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by

Chuah Wen Xu

on 8 May 2013

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Transcript of Mary Kay in India

Mary Kay Inc. Founded in 1963
One of the largest direct seller in skin care and color cosmetics.
Products marketed in 35 markets in 5 continents. Method of Distributions Product Lines Direct
Selling Too Many Product Lines
Transportation Costs
Distribution Costs
Benefit Platform
Packaging of the product
Sachet
Bottle The Road for in India Hair Care in India Suggestion by general manager for Mary Kay India.
Compete with other big players of the hair care industry.
An opportunity as the Indian market is vast.
Issues of viability and timeliness of the plan. Retailing High end market (Urban)
Organize House Party Semi urban / rural
Convenient packaging / easy access for consumer to make access Launch 3 benefit platforms
Hair loss
Hair Breakage
Dandruff
Segmentation (Normal Hair)
63% of respondents are normal hair quality in India
Hair Oil Product
Specific product in India (Penetration 98%)
Sachet and 200ml bottle package
44% sachet in market
Affordable pricing Problems vs Solutions Government Policy in India India banned multi-level marketing / direct sales
Restricted market Focus on other potential market
Leave India A Case Study by
Chuah Wen Xu
Chan Li Anne
Yim Shen Hao
Gao Zizhao
Full transcript