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Amazon vs. eBay Case Study

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by

Jennifer Harwood

on 17 January 2014

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Transcript of Amazon vs. eBay Case Study

Amazon vs. eBay Case Study
Introduction
Porters Five Forces
Amit and Zott
Key Strategic Opportunities
Frameworks Comparison
Frameworks
Future Direction
Amazon
1. Scale
2. Becoming a supplier to retailers
3. Harnessing customer data


eBay
1. Market creation
2. Customer feedback (building trust)
Which framework better accounts for value appropriation in the
e-business value chain?
Value creation vs.
Value appropriation
VS.
Porters 5 Forces
Amit and Zott
Online retailers
eBusiness Value Chain
Online retailers
Competitive Rivalry
Price differentiation
Amazon's Response
Amazon
Amazon and eBay
Porters 5 Forces
Robust
Holistic
Prioritise
Simplifies
Static
Complementors
Amit and Zott
Strategic Management + Entrepreneurship
Value creation
Value drivers
B2B or ... ?
Porters
Amit and Zott
Full transcript