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Groundbreaking PE Benchmark #1

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by

Fran Matera

on 3 November 2014

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Transcript of Groundbreaking PE Benchmark #1

Innovative
Breaking new ground
Hospital Model of Journalism Education
PR Lab
ABA
Final Production
Cronkite News
PIN
New Media
Innovation
Print & Broadcast
Heroin Seizures
23%
Increase
(since 2012 in AZ)
Milky sap-like opium removed from poppy
Refined into morphine
Further refined into different forms of heroin
Smoked
Snorted
Huffed
Injected
Eyeballs
50%
Viewership
Engagement
Educate
Facts
Personal
Stories
Students between the ages of 18-25
Y
O
U
T
H

Parents
Strategies & Tactics
Social Media Presence
Community Outreach
PSA
Survey
Create a brand
What is Heroin?
Goals & Objectives
Audience
Strained
Popped
HOOKED

Tracking Heroin's
Hold on Arizona
The Spike
Our Timeline
Wix Site
PSA
Storyboard
VISUALS
Thank you.
We welcome your questions.
100 more followers
High viewership
Website Activities
S.W.O.T
Data
News 21
S
trengths
W
eaknesses
O
pportunities
T
hreats
Full transcript