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SWINGUM

Business plan
by

Jules Martin

on 7 April 2014

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Transcript of SWINGUM

The Team
Our Product: Business Opportunities
Competition
Marketing Strategy
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Jules MARTIN
: CEO + majority shareholder
Amanda PEREZ
: HR manager
Victoire LALOY

: product manager
Anthony LEROY
: finance manager
Ugo TREVISAN
: commercial

Production
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Main competition : Energy drink’s brands
The Product: What is it?
Energising chewing-gum
Components : Gum base, flavours, taurine, caffeine
Effects : 3mn after the mouthing
8/box : 3€/box. 1 chewing gum costs 0.17€ to produce; margin: 1.64€/box
Summary
Be strong, stay awake, chew a SwinGum

Conclusion
The team
The product
Competition
Marketing
Production
Finance & investment
Prohibited to minors, pregnant woman, people with cardiac problems
Do not consume it more than 3 times/day

1st Competitor
:
REDBULL
Leader – Turnover : 5.75 billion €
2nd competitor
:
MONSTER
Turnover : 1.9 billion €
Maybe future partnerships...
POSITIONING
:
Price: top of the range : 3€/box
Leader on European market
Innovative, good quality product,
PLACE
:
Europe
Supermarkets, sports shops and in vending machine (universities, library)
TARGET
:
18 – 25 years-old
Men/women (flavours).
Urban target
PROMOTION :
Advertising campaign based on youthness.
Example of flyers distribution :
LOCATION

We rent an office in Paris :
logistic, orders, clients relation, etc.
PRODUCTION FACILITIES & SUPPLIERS:
Only in Romania (cheaper):
1 supplier for each component of the gum.
CAFOSA ->Base gum
SEPPIC -> Sweetener
FABSTER -> Flavors
PROCER COMPANY -> Taurine
ATLANTIC CHEMICALS TRADING -> Caffeine
MANAGEMENT INFORMATION-SYSTEMS
Minimum stock levels
We use an Electronic-ordering systems
Financial & Investment
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Material contribution:
computer
tables
chairs
printers
TOTAL:
2500 €
TOTAL of our contribution
:
120,000 €
CASH CONTRIBUTION
RESOURCES OF THE COMPANY
TOTAL resources
:
220,000 €
TOTAL investments:
410,000 €
We will borrow at least 180,000 euros to cover such investments.
INVESTMENTS
SALES REVENUE
Our expectations in terms of income
are about:
1,050,000 - 900,000 =
150,000 €
Thank you for your consideration
Follow us on:
Full transcript