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Camp Nathanael Marketing Strategy
Hannah Juhnkeon 20 May 2015
Transcript of Camp Nathanael Marketing Strategy
Hannah Juhnke, Grace Thomson, Adam Hendren
Current Marketing Strategy
Increase brand awareness and attendance rates
Current Marketing Strategy
Word of Mouth incentives
"Where Adventure Meets Faith"
What Makes you different?
Training Godly Men
Keep it simple.
Limited time, short attention span
Make an impact.
Tell a story
Highlight camp Nathanael's strengths
Tagline: "Where adventure meets faith"
Mission:"Raise up young men to be Christ-following leaders for his kingdom"
Industry Built on Relationships
1. Send Church Information
Cost effective brochure
2. Contact Church to present
Show promo video
Speaker - previous camper
3. Follow up with incentives
New Hope Church
SLP Evangelical Free Church
First Baptist Church Cambridge
St. Louis Park Free Church
Five Oaks Church
Founded in 1962
Located in Hinckley, MN
1. Rappelling and Climbing
4. Wells Fargo
5. Target Shooting
1. Better Food
2. More Bible related activities
3. Fishing Restock
Word of Mouth
Zero campers heard of Camp Nathanael through newspaper.
Low performing programs
High performing programs
Areas of Strength
Offers Wide Range of Activities
Areas of Weakness
Less Camp Programs for campers to choose from
Only Males attend camp
The current image doesn't seem to depict what Camp Nathanael is truly about
Great area to use the camp video!
Images of camper/counselor interaction
Link images seem a bit outdated
Great area to link new media accounts (Instagram/Flickr)
Website theme doesn't play off of same "rustic" camp image
Father son camps
Stockade half week camps
Stockade/Battalion mix week III
Style of font is doesn't seem very fitting
August; highest attendance rates
Due to - summer sports programs, camps offered by schools
This section is a bit "wordy" and should possibly be placed in the "About" section
Offer high performer camps in August
Use slow seasons to offer church partnering events
Cut low performing programs
Add programs to compete with industry
Extra space on left hand side could be utilized to promote events happening at camp throughout the year
Good consistency with posts!
Update Facebook profile image to the camp logo in order to optimize traffic
Gorgeous Image From Blog!
Could use Instagram and Tumblr to portray pristine images and blog