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Resume

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by

Ramalingam Viswanathan

on 23 March 2015

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Transcript of Resume

K V Ramalingam
Sales & Marketing Professional with over 15 years’ experience

Timken Engineering and Research India Pvt Ltd., Bangalore
Period : Sept 2003 - April 2004
Profile Summary
Branding & Marketing | Sales, Market Analysis & Sales Training Strategic Alliances | Retail Banking Operations | Customer Service
General Manager , Sales & Marketing
FitnessOne Group, Chennai

Strength
Effective Communicator. Team player with a proven ability to learn and deliver.
+91 97909 40025
ramkaashyap@gmail.com
Specialisation
Organisation
• Invoice processing
• Documentation of all processes for SOX audit
• Training staff on all processes

Key Responsibilities
Handled the payables operations of US market.
Ford Business Service Center Pvt. Limited, Chennai a subsidiary of Ford Motor Company USA

Period : Feb 2000 - Jan 2002
• Processing Invoice and Treasury Letter
• Preparing Monthly Accounts schedules
• Reconciliation of Vendor Accounts
Key Responsibilities
Payables operation of Singapore market.

• Prepare Payment Forecast
• Interacting with banks on payments
• Analyse accounts and clear imbalances
Accomplishments
Generates more than 10000 leads every month across all locations
Increase in the conversion rate from 30% to 50%
Every new centre will have minimum of 100+ registration and 200+ leads during first month of inauguration
10% of revenue at centres is from Cross-selling of products (equipments to existing members)
Marketed the need for Fitness whereby positioned the brand as Excercise Experts

ICICI Bank Limited, Coimbatore
Period : May 2004 - July 2007
Monitor Service Levels for all the 44 branches
Branch's Balance Score Card
Monitor CRM at the branch level

Regional Quality Manager - Emerging Market Coimbatore
Joined as a
Senior Officer
in Tirupur, got promoted to
Assistant Manager
for Trichy Road Branch in Coimbatore then as
Branch Operations Manager
for Pollachi and then became
Regional Quality Manager
for the region.
Assistant Manager, Trichy Road Branch, Coimbatore
Responsible for Branch CRM & Channel Migation
Responsible for AML Compliance
Monitor process deviation and rectification of same
Training new staff on Branch Banking

Monitor day-to-day operations
Responsible for audit score, process compliance and productivity enhancements
Responsible for optimizing customer waiting time and channel migration
Branch Operations Manager - Pollachi Branch
Senior Officer, Tiruppur Branch
Handled Teller & Other transactions
Accountable for audit score on cash handling
Handled Non-MICR clearing and CMS
Migration of Non-MICR clearing to MICR clearing
Handled a volume of 4000 instruments per day

Accomplishment : Received highest performance rating during 2005-2006 and 2006-2007
Education
B. Com, University of Madras 1996-99
A Leading Fitness Management Company that manages 40+ commercial fitness centres, 100+ corporate fitness centres and 20+ fitness equipment stores across South India. Its a public limited company with turnover of 35+ crores.
Responsible for generating leads for all the brands

Effective Planning & Budgeting. Strategic Planning & New Product Development

Create new campaigns, ATL & BTL activities

Training the dealers and Franchisees on Sales, Marketing & Operations

Content development for both online and offline communication material

Identify Strategic partners for brand promotion

Manage Publicity and Public Relations
Part of the team that conceptualised and rolled out ‘Pink – Women’s only centre’ across South India

Introduced a barter system for getting advt. space and brand visibility in the media

Implementation of web based Customer Relationship Management (CRM) to enable tracking membership status for effective utilisation of facilities offered to the members and also target marketing

Introduced Fitness Newsletter “Propel Fitness” – A Monthly Newsletter to create awareness on health and Fitness

Responsible for brand positioning by rolling out corporate programmes like “Know your fitness score”, “Touch your toes”, “Can you do aeroplane posture” thereby creating demand for the product

Joined as a Senior Officer in Tirupur, got promoted to Assistant Manager for Trichy Road Branch in Coimbatore then as Branch Operations Manager for Pollachi and then became Regional Quality Manager for the region.
Regional Quality Manager
Emerging Market Coimbatore
Assistant Manager
Trichy Road Branch, Coimbatore
Responsbile for Branch CRM &Channel Migration
Responsible for AML Compliance
Identify process deviation and rectification
Training new staff on Branch Banking

Branch Operations Manager
Pollachi Branch
Monitor day-to-day branch operation
Responsible for Audit score, process compliance & productivity enhancement
Responsible for optimizing customer waiting time and channel migration
Senior Officer
Tiruppur Branch
Monitor day-to-day branch operation
Responsible for Audit score, process compliance & productivity enhancement
Responsible for optimizing customer waiting time and channel migration
Received Highest performance rating during 2005-2006 and 2006-2007
Invoice processing
Documentation of all processes for SOX audit
Training staff on all processes

Handled the payables operations of US market.
Period : Sept 2003 to April 2004
Processing Invoice and Treasury Letter
Preparing Monthly Accounts schedules
Analyse accounts and clear imbalance
Handled the payables operations of Singapore market.
Period : Feb 2002 to Aug 2003
Scrutinising the IPO/Rights Issue Application forms
Reconciliation of Bank schedules
Repayment of deposits pertaining to defaulted NBFC
Worked in Share Registry Department.
Period : Feb 2000 to Jan 2002
Integrated Enterprises (India) Limited, Chennai
Period : Feb 2000 - Jan 2002
• Scrutinising the IPO/Rights Issue Application forms
• Reconciliation of Bank Schedules
• Repayment of deposits pertaining to defaulted NBFC

Key Responsibilities
Activities relating to Initial Public Offer, Rights Issue.
Ford Business Service Center Pvt. Limited, Chennai a subsidiary of Ford Motor Company USA

Period : Feb 2000 - Jan 2002
• Processing Invoice and Treasury Letter
• Preparing Monthly Accounts schedules
• Reconciliation of Vendor Accounts
Key Responsibilities
Payables operation of Singapore market.

• Prepare Payment Forecast
• Interacting with banks on payments
• Analyse accounts and clear imbalances
Period : May 2004 to July 2007
Period : July 2007 onwards
• Monitor Service Levels for all the 44 branches
• Branch’s Balance Score Card
• Monitor CRM at the branch level

Other Brands
Notable accomplishments
Objective
To be the best, add value to the employer and self.
Thank you
Full transcript