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Marianne Lenga

on 5 September 2012

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Transcript of Sponsorship

Benefits both sponsors and event organisers Topics Introduction Benefits Types Fit Considerations Impact (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Key source of revenue (cc) image by jantik on Flickr Naming Rights Value-in-kind Packages Tailor made Achieving it … SWOT Steer Analysis Factors Tip Relationship between Sponsor and Event Organiser Customer Incompatibility Sponsor Logos Title Sponsorships Perceptions Ambush Marketing Presented by:

Marianne Lenga
Vanessa Aya
Jenny Le Thank you... Demonstrating product features
Integrating with marketing activities Enhancing customer relationships
Developing business partnerships Enhancing organisation’s image
Promoting brands / image Event Organisors Customers Exchanges Sponsors Benefits $ $ $ Sponsor Logos
Full transcript