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The Panama Canal

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Whitney Berrett

on 20 April 2010

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Transcript of The Panama Canal

History of the Canal

Built in 1914 and stretches 48 miles long
Used to import and export goods across Atlantic and Pacific Oceans
50 ships per day on average cross the Canal
In 1999, the canal generated $569 million US dollars in tolls and an additional $50 million in revenues
Part of the CFTZ

Coal (6% of total shipments)
Oil (14% of total shipments
Oil spills has cause a lot of contamination Contamination
Primarily due to oil spills and pollution from ships
Expansion consisting of bigger locks, new channels and widening of canal; cutting through the continental divide
Each time a ship passes through the canal, 52m gallons of fresh water is released, and goes straight to the ocean
Expansion will have under water blasting and dredging; leading to more contamination
Fear new locks will lead to increase in amount of saltwater in drinking water, making it unsuitable for drinking
2002 report showed 33% of water tests passed standards in 12 out of 43 plants producing water

What are authorities doing?
Plan to use saltwater intrusion alarm systems and a net to mitigate contamination from dredging to reduce contamination
Constructing water-saving basins that will allow for 60% of water that is used for each ship passage to be reused
The reused water will save roughly 4 million gallons of water each time a ship passes through What we propose
Contaminated water can carry microorganisms, chemicals, metals (like lead), and minerals like salt that are harmful to humans if consumed in certain amounts
Water purification systems are an option to reduce the amount of contaminated water entering homes

Types of purification systems
Entire household
Portable Methods of purification
Ion Exchange
Carbon absorption
Filtration (micro-porous)
Reverse osmosis
Your Product
The Purifier 2100 comes in three varying models to fit the needs of the Panamanian people
The Purifier combines reverse osmosis with membrane filtration
Reverse osmosis will remove salt and unwanted chemicals and the filter will remove any leftover particles, coliforms, cysts, and parasites
By using green and economical materials we developed an affordable and effective system Melville Inc. can market to the people of Panama
Panamanian Culture & Demographics
2005: 3 million people
2015 3.4 million people
2025: 3.7 million people
62% of population reside in urban areas, 32% are under the age of 15, 6% above the age of 65
Spanish is the official language of Panama; but 14% speak English along with their native language

Maintain eye contact
Indicating time to leave, or to point at something
Indicating returning soon
Some gestures are the same in America

Business Courtesies:
Greet each person individually
Important to maintain good eye contact
Do not take a gift to someone's house when invited for a meal
Return the invitation and take your host to dinner
Culturally acceptable to arrive at a house unannounced
Strong ties with foreign countries due to imports/exports of canal
Panama imports nearly $15 billion annually in capital goods, foodstuffs, chemicals, and consumer and intermediate goods
In 2008 Panama exported only around $10 billion in goods (bananas, shrimp sugar, coffee and some clothing). Of these goods almost 20% went to the United States
Panama’s per capita GDP was $11,700 in 2008 compared to the United States’ 2009 figure which was $46,442 GDP per capita.

The economic importance of the canal should shift focus of water purification marketing to the effectivess and the affordable pricing
Need to display the importance of the system as well as the direct impact it would have on the lives of Panama’s people
Consider the fact that this new market has on average a fourth of the purchasing power as other markets in the United States
Melville In Panama
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