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Member Communication

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by

Mark Schlake

on 24 February 2015

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Transcript of Member Communication

Member Communications
Member Communication
in a Mobile Age

Technology Shifts to
Internet
Websites
Email Blasts
OnLine Reservations
Technolgy Shifts to Mobile/Social
Social
Facebook
LinkedIn
Twitter
PUSH Notifications
Group/Private Offers
Responsive Design
Beacons
Mobile Takeover
Mobile Takeover
"People view their smartphones as an extension of themselves, taking them everywhere they go".

Overall, the survey found that about three-quarters of those polled, or 72%, said they were within five feet of their device the majority of the time, according to Jumio.
(Reported by Nielsen Survey Jan 2014)
How to Integrate Mobile into your Club's Communication Strategy
Traditional Communications
Newsletters
Statement Notices
Lobby Posters
Phone Calls
Table Tents
Flyers in Locker Rooms/Pro Shops
Clubs are Reservation Engines
Tee Time
Reservations
Event
Reservations
Dining Reservations
Lessons
Offers
Websites

Beautiful Designs - Online Brochure
Useful in projecting an Image
Pride in Existing Members
Envy in Non-Members

Member Usage is Mostly
Pass through to Tee Times
Pass through to Member Statements
Access to Staff and Member Contacts
EMail Blasts
Very Effective but can get lost in Email Clutter
Overused by Club and staff
Requires steps of use:
Browse to specific Email
Open Email
Take Action
OnLine Reservations

Tee Time Reservations
First real use of Reservations in Cloud
Provided a real member service
Streamlined Proshop Operations
Increased Member Satisfaction

Time Sensative Offers
create a sense of action
Great for Cross-Marketing
Courts
Mobilized Website
Mobile App
Traditional Age
Printed Newsletters
Member Flyers in Locker Rooms
Table Tents
Phone Calls
Lobby Posters
Statement Messages
Mobile Age
Facebook
LinkedIn
Twitter
DeskTop Age
Websites
Email Blasts
Online Reservations
SEO
Responsive Design
Notifications
Beacons
Social
Mobile
Member Facing
Many clubs have created a Facebook and LinkedIn presence as another avenue to get the word out about the Activities at the Club.

But these are generic apps that do not give the Club control over the features and functions of the App.
An App will employ the resources of the phone and generally provides a better member experience. Club also has better control over flow and features with an App.
Fits current website content
on to the phone.
One place to maintain content.
Better SEO.
Better user interface.
Use resources of phone.
Notifications.
Beacons.
Pick Course
Pick Date
Enforce Restrictions
Quickly add players and guests.
Handle Golf's unique signup criteria
But Flexible enough to handle Easter Brunch and multiple Seatings
Control Cover Flow
into Dining Areas
Comprehensive
Partner Lists
Handle Indoor/Outdoor
Courts. Pro Lessons
Member defined communication settings
Define Pro Availability
Show length of Lesson
and costs
Forward Thinking
2.0
Communicate notes of workout
Each Dept. can promote activity
into their shop
Quick Tap
into Reservation
Process
The Best Apps are those that
provide a useful function,
that will drive member traffic
back to the App, because they provide a valued Member Service.

Reservations are one of those
functions that members value. AND the reservation process provides Real & Equal Benefits to the member and to the Club alike.
Mobilized Website
Non-Responsive
Design
Mobilized Website
Responsive Design
Easier Navigation
Swipe-able Paging
Integrated
Notifications
No navigation
Poor Layout and
wasted space
Labor Day Picnic
Come out and joy and end of the season picnic with all of your friends. Plenty of BBQ and some rides for the kids. Click to sign up now

Adults $25.95++
Teenagers $19.95++
Kids Under 6 Free
2014 is Tipping Point
Mobile Traffic is through the Roof
912 of the 1695
Members, have used
mobile
69% of the users are
between the ages of
60 to 74
First in the Cloud Nov. 2002
First in Responsive Design Nov. 2013
First with Integrated App Oct. 2014
PUSH
Notifications
A more private communications tool
Mark Schlake
mark@foretees.com
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