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Transcript of Member Communication
in a Mobile Age
Technology Shifts to
Technolgy Shifts to Mobile/Social
"People view their smartphones as an extension of themselves, taking them everywhere they go".
Overall, the survey found that about three-quarters of those polled, or 72%, said they were within five feet of their device the majority of the time, according to Jumio.
(Reported by Nielsen Survey Jan 2014)
How to Integrate Mobile into your Club's Communication Strategy
Flyers in Locker Rooms/Pro Shops
Clubs are Reservation Engines
Beautiful Designs - Online Brochure
Useful in projecting an Image
Pride in Existing Members
Envy in Non-Members
Member Usage is Mostly
Pass through to Tee Times
Pass through to Member Statements
Access to Staff and Member Contacts
Very Effective but can get lost in Email Clutter
Overused by Club and staff
Requires steps of use:
Browse to specific Email
Tee Time Reservations
First real use of Reservations in Cloud
Provided a real member service
Streamlined Proshop Operations
Increased Member Satisfaction
Time Sensative Offers
create a sense of action
Great for Cross-Marketing
Member Flyers in Locker Rooms
Many clubs have created a Facebook and LinkedIn presence as another avenue to get the word out about the Activities at the Club.
But these are generic apps that do not give the Club control over the features and functions of the App.
An App will employ the resources of the phone and generally provides a better member experience. Club also has better control over flow and features with an App.
Fits current website content
on to the phone.
One place to maintain content.
Better user interface.
Use resources of phone.
Quickly add players and guests.
Handle Golf's unique signup criteria
But Flexible enough to handle Easter Brunch and multiple Seatings
Control Cover Flow
into Dining Areas
Courts. Pro Lessons
Member defined communication settings
Define Pro Availability
Show length of Lesson
Communicate notes of workout
Each Dept. can promote activity
into their shop
The Best Apps are those that
provide a useful function,
that will drive member traffic
back to the App, because they provide a valued Member Service.
Reservations are one of those
functions that members value. AND the reservation process provides Real & Equal Benefits to the member and to the Club alike.
Poor Layout and
Labor Day Picnic
Come out and joy and end of the season picnic with all of your friends. Plenty of BBQ and some rides for the kids. Click to sign up now
Kids Under 6 Free
2014 is Tipping Point
Mobile Traffic is through the Roof
912 of the 1695
Members, have used
69% of the users are
between the ages of
60 to 74
First in the Cloud Nov. 2002
First in Responsive Design Nov. 2013
First with Integrated App Oct. 2014
A more private communications tool