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Social Media

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by

MaryAnn Ganacias

on 2 December 2016

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Transcript of Social Media

Our Campaign
Resources Required
Seeking Participants
Interview
Recordings
Documents
Examples

Financial
No to low costs for printing

People/Personnel
PR/Communications, IT Officer and Internal Organizers
Chapter officers and chapter volunteers

Hardware/Software
Computer/Laptop
Smartphone or digital camcorder (personal devices)
Open Source (no costs) video editing software
YouTube, Facebook and Dropbox accounts or similar
Chapters seek participants
Committee members
Coordinators
Camera operator
Members appearing in video/commercial
Video Interviews
Workplace Action


Smartphone
You Print
ASEA/AFSCME Local 52

A Social Media Public Relations Campaign featuring the Members of ASEA

Alaskans Working
for Alaska

Never Quit
Campaign

Objective
To brand "Never Quit" with our Union and to promote in the hearts of Alaskans that the members of ASEA/AFSCME Local 52 are a vital part of the heartbeat of Alaska. We are Union and we never quit on our communities. We are Alaskans working for Alaska.

Minimal
Interview Questions

We Print
ASEA Strong / Never Quit Dual Card
Media/Photograph Consent and Release form
Implement the Never Quit brand
Create up to 10 videos
Shorter playback time (1:15 seconds)
One or two 3-minute videos
5-10 members in each video
Shared by members to general public
5,000 total views by December


Goals
Camera - Photo and/or Video app
Audio - Voice memo/recorder app
Background for Photos/Videos
Trees, nature or solid background
Work atmosphere
Name, Job Title, Location, Years at Job
Years in Alaska, # Generations, Family Demographics
What motivates you to perform this job?
Because of the service I provide...
What my Union means/does for me

Publications
Monthly
Create Never Quit flyer
Send with ASEA in Action
Post on bulletin boards
Post on ASEA Website
Post on Facebook
Checklists
Implementation
Presidents
President's teleconference
Introduce Never Quit
Provide presentation link
Never Quit link

neverquit.afscme.org
Chapter checklist for photography and audio content:
1) 2-4 shots (0:30 each) of atmosphere
a. Location(s) where work is performed or conducted by member.
b. Ideally camera will be steady or pan slowly while member is in frame.
2) 2 shots (0:30 each) of member closely cropped while describing the work (s)he does.
3) Running footage (or audio capture) of member going over the ASEA “Never Quit” script.
4) Complete/return model release form.

Staff checklist for ASEA “Never Quit”-style videos
1) Provide chapter upload option via website.
2) Video/audio editing tools


Chapter Meetings
Presidents present Never Quit
Stewards
Engage stewards in the campaign
DRAFT
Full transcript