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MKT-Valor de Marca

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by

Gisela Cobo

on 22 April 2014

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Transcript of MKT-Valor de Marca

¿Cuánto vale la marca Coca-Cola?
Los expertos dicen:
¿Y si fuera una marca deportiva?
¿Cómo se construye este valor?
¿Y nuestro Fútbol?
Corinthias
$77 mdd
Sao Paulo
$58 mdd
Internacional Porto Alegre
$51 mdd
Los Angeles Galaxy
$46mdd
Regatas Do Flamengo
$46 mdd
Guadalajara
$38 mdd
Boca Juniors
$29 mdd
América
$25 mdd
Santos Laguna
$12 mdd
Monterrey
$11 mdd
¿Y tu marca vale?
¿Y por qué vale tanto?
Valor de Marca
http://hbsp.harvard.edu/list/505081-demo-page
Full transcript