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Slip Slop Slap, Celeste Quigley

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Laura Turner

on 15 April 2013

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Transcript of Slip Slop Slap, Celeste Quigley

Slip Slop slap seek & Slide By Celeste Quigley LiveSmart. Be SunSmart. - The Cancer Council Australia What does the program involve? Who was the target audience? Why was it set up? When was it set up? How is it funded and managed? Has it been successful? Why or why not? Is there evidence available that supports/disagrees with your opinion in regard to the success or failure of the program? How do you believe the program could be further enhanced in the future? Slip Slop Slap is a campaign that was created by the Cancer Council in 1980. It is currently one of Australia's most successful health campaigns.This program involves the encouragement to cover up when out in the elements. This campaign is targeted to mainly younger audiences. They have used Sid the Seagull to help younger minds remember what they should do when outdoors and with the assistance of a catchy and easy to remember jingle, children of all ages have it stuck in their head and that helps process information. Slip on a shirt Slop on sunscreen Slap on a hat Seek shade Slide on sunnies SIMPLE AS THAT This particular campaign was set up as a part of the Cancer Councils 'SunSmart' project, to encourage children, families and schools to become sun smart and to raise awareness of the damages that the sun can do. The original 'Slip Slop Slap' campaign was created in 1980. 'Slip Slop Slap' was updated to 'Slip Slop Slap Seek and Slide' in 2007 "We organize events, receive donations and bequests and work with our corporate partners to raise money to support our cancer control activities." -Cancer Council Australia The Cancer Council is successful in its aim to raise money for cancer research and treatment facilities. with many events organized by the committees that are held year after year (Such as Daffodil Day, Australia's Biggest
Morning Tea and Pink Ribbon Day) and the continual support of major companies,businesses and persons, as well as bequests, they are and will continue to successfully help out Australians. 'Slip Slop Slap Seek and Slide' has been and is currently a successful campaign. It has educated people on the importance of protecting your skin and as a result of that, it has been able to get more donations to donate more in return. Generosity has given cancer sufferers on average of a 60% chance of survival. Australia is thankful for what the Cancer Council has been able to do for cancer patients, families and facilities. In doing this, it keeps the hope alive that more drugs can be discovered and eventually a cure could be stumbled upon that could help the rest of the world. The way I believe that the 'Slip Slop Slap Seek and Slide' campaign could be improved is to create more advertising throughout Australia. Even though there is currently a good amount, I believe that they could create another fundraiser, a new fundraiser to continue to make children, families and schools aware of this fantastic campaign and its main purpose. http://cancer.org.au/
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