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Twitter Tutorial - Tregartha Dinnie's guide to making the most of your tweets.

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by

Vicki Chastney

on 26 November 2015

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Transcript of Twitter Tutorial - Tregartha Dinnie's guide to making the most of your tweets.

twitter
What is twitter...?
An online social networking and micro-blogging service, enabling users to send and read short 140-character text messages, called
"
tweets
"
Created in March 2006 and launched in June 2006
Over
500 million
tweets are sent out every day
And over
302 million

active monthly users

The
hashtag
debuted in August 2007!
It's the
9th
the most-visited website
Your profile
It should suitably represent your brand
The dos and don'ts of twitter
Some simple rules to follow

Increase impact of tweets...
How you can help make tweet successful

A 'successful' tweet...
What factors make a tweet effective?
"A guide to making the most of your tweets"
First things first, all newcomers to twitter need to

learn the lingo
!

What about analytics?
Be sure to monitor your twitter analytics page.
Getting started
Hints and tips...
Vic Bradfield-Mullenger
Tregartha Dinnie Ltd.

Tweet:
A 140-character message.

Retweet (RT):
Re-sharing / giving credit to someone else's tweet.

Modified Retweet (MT):
Re-sharing / giving credit to someone else's tweet, having made some amendements. (eg: shorter text)

Feed:
The stream of tweets you see on your homepage. It's comprised of updates from users you follow.

Handle:

A twitter username.

Mention (@):

A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.

Direct Message (DM):
A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following. You may only DM a user who follows you.

Hashtag (#):
A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #Eastenders #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.
Note how twitter uses two different images to represent your account.

It’s important that you take advantage of both of these images to tell your business story.
Ask yourself whether the content you’re tweeting is useful
Create a plan, but be reactive too
Don’t use all 140 characters
Use hashtags properly
Write professionally
Be authentic
Don’t repeat your tweets
Behave as you would offline
Resist the urge to tweet too much
Address customer service issues privately
Mix business and personable tweets - Don't be seen as a spammer!
Impressions
Detail expands
Profile clicks
Retweets
Replies
Favourites
Link clicks
Media clicks
New followers
Trending
If you need a tweet retweeting, just ASK! - Increases retweets by around 12 times
Add images - Increases engagement by around 150%
Use hashtags wisely - This can double engagement rate
Have a call to action - Want users to follow a link? State that then!
Use handles when appropriate - People like a mention
Keep mindful of the amount of tweets you share - Between one to four a day is ideal
Get involved in hashtags that regularly trend - Shows you are aware and savvy
#ManicMonday
#TransformationTuesday
#WisdomWednesday
#ThrowbackThursday (or #TBT)
#FollowFriday (#FF)
Some information not to be missed.

Always check the @ handle when mentioning another user
Capitalise hashtags
Check hashtags before using
Never start a tweet with a @ handle, if you have to, use a full-stop before the @ handle
Use URL shorteners (bit.ly, is.gd, pi.vu etc.)
Add text to images when you need to say more
Create twitter lists to filter content from those that you follow
Engage with others in conversations
#powergenitalia
PowerGen Italia
#susanalbumparty
Susan Album Party
#blackhatebook
Black Hat eBook
These hashtags hit the headlines!
#nowthatcherisdead
Now Thatcher is dead
#expertsexchange
Expert's Exchange
Examples of embarrassing hashtags...
Hashtags, you say?
Hashtags... the basics

A hashtag turns any word or group of words that follow it into a searchable link
Hashtags can help you craft your voice while joining in a larger discussion
Capitalisation is supported, but searches aren't case sensitive
They can give context and can convey humour or sarcasm
Remember to use no spaces, otherwise it will fail
Punctuation is not supported on hashtags
Piggyback existing, relevant hashtags
Or create your own!
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These tweets say more than the usual 140 characters!
Use images with text when you need / want to say more...
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For reasons such as this!
Confirm a handle before mentioning them in a tweet...
Look at what tweets performed well and what tweets did not

Is there a pattern?

Let your analytics drive the direction of your upcoming tweets

Observe your competitors' tweets and see what works well for them
Now you are ready to tweet!
Thank you

Any questions?
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Full transcript