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TOURISM PLANNING DEVELOPMENT
Transcript of TOURISM PLANNING DEVELOPMENT
is the travel for recreational, leisure, family or business purposes, usually a limited duration.
is a place of interest where tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure, adventure, amusement and medical services for aging travelers.
is a city, town or other area that is dependent to a significant extent on the revenues accruing from tourism, or a country, state, region, city or town which is marketed or markets itself as a place for tourists to visit.
is one of the top tourist attractions in the country; the provincial government contributes to the further growth of the local industry by hosting various tourism events in the province.
officially founded in the year 1581.
Capital: Batangas City
belongs to the Barangay of Municipality Bauan which are in the outlying area. It is a hidden charm of Bauan. It has an ivory-white sand beach with a serene view clean shoreline and pristine waters.
One can see the gorgeous seascape and its nearby islands of Anilao in Mabini and Tingloy.
Sampaguita Beach is one place where you will find calm and serenity – simple place with the plain beauty of nature.
MARY JANE M. BERGANTINO
GINE BOY P. DEL MUNDO
KARL JIMSON M. LAS
MA. AYANNA JANICA B. LAUCHENGCO
AINA CIELINE M. LUANSING
PAMELA C. PEREZ
TOURISM PLANNING DEVELOPMENT
A SCENIC TOURIST ATTRACTION IN BATANGAS PROVINCE:
BLUE HORIZON RESORT
This study aims:
• To develop and to promote Sampaguita,Bauan Batangas into a tourist spot destination.
• To increase the number of tourist arrival in Sampaguita Bauan through resort development in an eco-friendly way.
• To create awareness as well as provide employment to the local community of Sampaguita Bauan.
is a first class province of the Philippines located on the south western part of Luzon in the CALABARZON region.
Bordered by the provinces of Cavite and Laguna to the north and Quezon to the east across the Verde Island passages to the south is the island of Mindoro and to the west lies the South China Sea
is one of the first class municipalities in the region. It is the most industrialized municipality of Batangas.
total land utilization of 6,680 hectares
situated 120 kms from Metro Manila ADJACENT PLACES / BOUNDARIES:
North – Municipality of San Luis, Batangas
Northeast – Municipality of Alitagtag, Batangas
West – Balayan Bay
East – Municipality of San Pascual, Batangas
South – Municipality of Mabini, Batangas and Batangas Bay
is politically subdivided into 40 barangays (including Poblacion), 36 of which classifiedas rural are and the rest as urban areas with a total population of 88,175 as of 2012.
has a very predictable climate year-round. Bauan’s climate has basically two seasons. The Dry Season is from November and extends up to the early part of June. July ushers in the Wet Season that lasts until October. Rainfall is at a maximum in July, ranging from 1.5 meters to 2.5 meters. March is the driest part of the year. The mean monthly temperature is 62 degrees Fahrenheit. The highest temperature experienced by then community is in the month of May at 96.1 degrees Fahrenheit, It is also outside the typhoon belt and there has been no disastrous storm over the last twenty years.
The Municipality of Bauan has a total population of 81,351 NSO Survey as of 2010
Number of establishments with Business Permit
*For theYear 2013 – 2,300 as March 14, 1013
The labor force gets a considerable share of 19, 958 or 25% of the population mostly are skilled and semi-skilled laborers. Skills like metal and woodworking, garments production, embroidery and automotive among other are easily available.
The Barangay Sampaguita, Bauan
Tis gifted with natural tourist attractions and resources. The abundant sea provides seafood and fertile soils feed the crops of farmers. You can always find something to do and explore in this beautiful place.
is bounded by Barangay PitugoBauan in the East, Barangay Colvo in the South, Balayan Bay in the West and Barangay Locloc, Barangay Manalupang and Barangay San Augustin in the North.
The distance of Baranagay Sampaguita from Poblacion is 11 kilometers. It has a total Land Area of 114.9740 hectares. It is belong in rural classification with a soil type of Guadalupe clay that is suitable for fruit trees, vegetables and root crops.There are two rivers present in the Barangay Sampaguita; the Manalupang River and the Santol River. Agriculture is the major economic source of the Barangay. The power supply is distribute by Electric Cooperative; 94 household has a supply of potable water.
National Statistics Office 2013
: the entirety number of population is 448.The female are 248 and 200are male. There are 105 families in the Barangay. The total number of household are 94 and the total number of registered voters are 94 with two precincts existed.
. Barangay Sampaguita is consisting of OFWs,workers, professional, small scale enterprise, farmers and fisherman.
Agricultural (crops production includes corn, root crops, vegetables and fruit trees) livestock, poultry and fishing grounds are included. As of year 2000 there are 2 motorized fishing vessel and 11 are non-motorized.
Social Welfare Organization.
The Barangay has an organization; Barangay council, Health Council, Nutritional Scholar.
Infrastructure and Utilities Sector
1. Roads -Barangay Road (concrete, 215690 kms.)
Bridge -SampaguitaBridge: 6 meters in length, 3 meters in width
Load Capacity- 15 tons
2. Road Transport Mode- owner type jeeps and other private vehicles.
Barangay Cooperative Waterworks System (Level III)
Barangay Served (Pump Station) – Sampaguita
Utility - first Bay Power Corporation
Source of power supply- National Power Corporation
Means of Communication
Mass Media- Newspapers, magazines and other bulletins from Metro Manila
Postal Service – Bauan Post Office
Telegraph Service- Bauan Telecommunication Office
Telephone Services- Cellular mobile telephone system
Other Communication Facilities- Hand Held Radio Transceivers
Access Condition to Attraction
Way from Manila to Batangas
Take the South Luzon Expressway with the blue lane. Drive all the way to “Batangas/Lucena/Legaspi exit”, the second to the last exit. As you acsend the National Highway, just go straight. Watch out for signs for Star Tollway. As continue on toward Sto. Tomas, you will see a large overpass, and a few meters on your right will be the entrance to the Star Tollway then take the exit onto South Luzon Expressway. Take the Southern Tagalog Arterial Road with the yellow lane straight ahead untill you reach the second exit onto National Road. Using the combined South Luzon Expressway (SLEX) and Southern Tagalog Arterial Road (Star Tollway) have approximate time of 2 ½ Hours.
Way from Batangas City to Blue Horizon Beach Resort
Take Star Toll way Balagtas exit. Then take the Batangas Pier road, at the end intersection turn right to Bauan (Batangas). After passing the Bauan Municipal Hall (under constraction), and petron Manghinao, turn left going to Mabini (Batangas). From here you have two options, either to travel by land or by sea. By land, just take the “Tulay ng San Pedro”, it’s like the boundary of the towns of Bauan and Mabini. When you reach that place, turn right. There is a Tricycle station there. Just ask them the way to “Sampaguita” (although the place is actually Locloc). Basically, all you have to do is drive straight no turning right or left. And By Sea, All you have to do is to drive straight to Anilao, Mabini Batangas after turning left at manghinao, there’s a free parking lot there for your vehicles (P 50.00 per/night). The speedboat is waiting there to take you to the resort in 10-15 minutes (P 1200.00 for 2-way maximum of 8 pox).
If you’re going to commute, take the bus from Manila (more or less P 150.00) to arrive at the Batangas City Grand Terminal. From here you have two options; the first option take the Bauan jeep for P 15.00 it takes 15-25 minutes, then ask the driver to drop you off at Citimart Bauan. Then wait for a Mabini-bound jeepney P 9.00 until you reach “Tulay ng San Pedro”. Then take the trike for a regular of P 150.00 to Sampaguita/Locloc. The second option from Batangas City Terminal, take the Bauan jeep it cost P 14.00 and it takes 15 minutes then drop off to bauan Public Market. Then take the “byaheng Sampaguita” jeepney (it will leave at exactly 11:00 am) It will bring you straight to the beach for P 33.00. It will take 45 minutes to reach the beach.
is facing an environmental problem that could cause harm in the future to the environment itself as well as to the citizens. Here are some examples of environmental problems.
The roads are too narrow for an easy access.
Improper garbage disposal in the Sampaguita's coastline that could pollute and damage a very important source of living.
There is no health-center present in the Barangay which really in need.
The only public mode of transportation is tricycle going back to San Pedro, Bauan which is difficult for locals to have an easy and faster access near villages or Barangay.
Road signages and street light area too limited. Unpleasant odour from the animal manure is not on the right location that could also transfer bacteria to locals.
Dive & Trek Resort and Marine Sanctuary
Bauan Diver’s Sanctuary and Resort
Portulano Marine Sanctuary and Resort
Ligpo Island and Resort
Dive & Trek is a PADI accredited beach resort that offers the natural thrill of being close to a marine sanctuary and all the local wonders within it. It is known for its Giant Clams. The Dive & Trek offers the natural thrill of being close to the locals wonders within it. Various crustaceans scurry can be watched in the sand, the starfishes can also be seen underneath. The water here is clear and one can easily see the bottom of the sea.
Dive & Trek is located conveniently at San Pablo, Bauan, in the city of Batangas
The Plaza Hotel Bauan
Identification of Potential Attractions
“Dambana ng mga Bayani”
is a monument located in PoblacionBauan, Batangas. It can be a tourist attraction because of its historical significance.
Barangay Pitogo, Bauan, Batangas
This extensive area can be develop and into a tourist spot destination because it has a serene view of mountains, great biodiversity of plants and animals, fresh air and fertile soil. They can put up an eco-park,camping site, picnic area, sight-seeing and trekking zone
Barangay Colvo, Bauan, Batangas
This land space can be a possible tourist spot because of its strategic position. It is along the highway, it has a nice view of mountains and perfect for leisure activities and can be promote as an eco-tourist destination
Barangay Manghinao, Bauan, Batangas
This agricultural area is rich in different types of fruit bearing plants like eggplant,tomato, ampalaya and chilli pepper. These qualities are perfect in developing an agricultural tourism
The Bauan Diver’s Sanctuary
is located in Brgy. San Pablo, Bauan, Batangas along Balayan Bay.
Bauan Divers Sanctuary is located on most beautiful picturesque hill overlooking the crystal blue waters of Balayan Bay, stunning view of Anilao, Sombrero and Ligpo Island.
Sanctuary Resort is also listed in the Gallery as a Dive and Snorkelling sites
is a house of reef. The coral garden of Portulano is filled with the numerous corals such as table corals, stag horn, and lettuce corals in pristine conditions.
The Ligpo Island Resort
is a Marine Reserve which is also inside the San Pablo de Bauan Marine Protected Area. It is one of the many tourism investment potentials in Bauan. This island is declared as a tourist zone and marine reserve under Proclamation No. 1801 dated November 1978.
It is located at Barangay Inicbulan, Bauan Batangas The way to igiw falls is guided by a soil road and everything is really amazing as the way is surrounded by nature.
Bauan Plaza Hotel
Is located in the heart of Bauan, Batangas, The Bauan Plaza Hotel offers a unique deluxe hotel accommodation of 15 rooms. Strategically situated in the town’s business and industry district, the Bauan Plaza Hotel lets you experience a retreat of cordial and local hospitality.
Our hotel rooms are equipped with Flat Screen TVs, room refrigerators, complimentary WiFi, bath tubs and living areas in our Loft Rooms. Guests can choose from 4 room categories. A ballroom, 3 function rooms and meeting spaces are available for family celebrations, corporate meetings and other social events.
The Bauan Plaza Hotel has an in-house Coffee Shop and Bar, room services, daily housekeeping, laundry services, & airport transfers.
Characterization of tourism Facilities and other resources
is a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly by loaning or indirectly through capital markets. A bank links together customers that have capital deficits and customers with capital surpluses.
like Bauan Doctors Hospital, Dr. Bejasa General Hospital and Bauan General Hospital is a health care institution providing patient treatment with specialised staff and equipment. The best-known type of hospital is the general hospital, which has an emergency department. A district hospital typically is the major health care facility in its region, with large numbers of beds for intensive care and long-term care.
Hotel such as Plaza Hotel Bauan is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a basic bed and storage for clothing, to luxury features like en-suite bathrooms and offer meals as part of a room and board arrangement
Restaurant like Jollibee, McDonalds, Mang Inasal Chowking etc. is a business which prepares and serves food and drink to customers in return for money, either paid before the meal, after the meal, or with an open account. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of the main chef's cuisines and service models.
Police station (Bauan PNP) is a building which serves to accommodate police officers and other members of staff. These buildings often contain offices and accommodation for personnel and vehicles, along with locker rooms, temporary holding cells and interview/ interrogation rooms. They will provide safety and security for the tourist.
Government is the system by which a state or community is governed. Government of any kind currently affects every human activity in many important ways. Department of Tourism is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.
Resort like Dive & Trek Marine Sanctuary & Beach Resort, Ligpo Island Hotel and Resort, Portulano Resort etc. is a place used for relaxation or recreation, attracting visitors for vacations and/or tourism. Resorts are places, towns or sometimes commercial establishment operated by a single company. It is now also used for a self-contained commercial establishment which attempts to provide for most of a vacationer's wants while remaining on the premises, such as food, drink, lodging, sports, entertainment, and shopping.
like Goldilocks Bakeshop, Red Ribbon Bakeshop, Julie’s Bakeshop, Mister Donut etc. is an establishment that produces and sells flour-based food baked in an oven such as bread, cakes, pastries, and pies. Some retail bakeries are also cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises.
like Seven Eleven is a small store that stocks a range of everyday items such as groceries, snack foods, candy, toiletries, soft drinks, tobacco products, and newspapers. Such stores may also offer money order and wire transfer services. In some jurisdictions, corner stores are licensed to sell alcohol, typically beer and wine.
Festival in Bauan,Batangas
Cathedrals and Churches in Bauan,Batangas
Park in Bauan, Batangas
Delicacies in Bauan, Batangas
Blue Horizon Resort has 16 rooms divided into 3 categories:
Standard Room (10),
Deluxe Room (4)
Suite Room (2). It has a 24/7 WIFI connection and protected by CCTV cameras for safety and security.
Resort Facilities and Amenities
The main reasons why people visit Bauan is because of their clear beaches, Resorts, rich culture and heritage site and their much owned marine Biodiversity, also the celebration of annual Sublian festival every 2nd day of May. With all this attractions, Bauan has enough reasons to increase the number of tourists coming in and not just passing by.
In this plan, we are targeting people not just all over Luzon but also the entire country and we will going to indorse the place to the foreign tourist to visit the place by having a good and encouraging advertisement
STUDY OF VISITOR MARKET
FORECAST OF VISITORS
ARRIVALS IN STUDY AREA
There were 1.7 million visitor arrivals in Batangas during the six months to June 2014, and an estimated increase of 9.0% these coming months.
One of the best hospitality establishments in Bauan Batangas is the Bauan Plaza Hotel. It was opened last august 01 2014. According to the Manager of the hotel the number of tourist arrival in their first month of running was 203. It consists of both local and foreign tourist and they expecting more arrivals for the coming months.
We are expecting a large amount of visitors because of our scenic and breezy site in Sampaguita, Bauan that will be visited by those people coming from the nearby provinces and in NCR.
PREPARATION OF MARKET INLAND AND PROMOTIONS COLLATERAL
We are going to establish tie – up with tour operators/travel agencies, hotel and resort, embassies, airline offices, water and land transport operators and event management agency.
PRIORITIZATION OF TOURISM CIRCUIT
A tourist Circuit is defined as a route on which at least three major tourist destinations are located such that none of these are in the same town, village or city. At the same time they are not separated by a long distance. It should have well defined entry and exit points. A tourist who enters at the entry point should get motivated to visit all the places identified on the circuit.
Most of tourist attraction in Bauan form a part of a larger tourist circuit with other destinations in the vicinity. The tourist attractions are mostly located in the barangay Sampaguita, Locloc, San Pablo and Sto.Domingo and some parts of central Bauan.
Most of the recognized tourist circuits in Bauan are formed by having a number of hotels,Inns,restaurant, resorts and famous dive sites. For example Bauan Plaza Hotel, Dive & Trek Marine Sanctuary & Beach Resort, Bauan Divers Marine Sanctuary, Ligpo Island Hotel and Resort, and Portulano Resort.
FINANCIAL AND ECONOMIC EVALUATION OF TOURISM DEVELOPMENT AND FACILITIES
Bauan is considered as a large town. Bauan will also be highly urbanized because of its growing industries and the near-operation of an international port.
Bauan is one of the first class municipalities in the region.
It means that Bauan has 55 Million and above annual income,in year 2012 they had an income of Php 199, 464,887.00 Last year, the annual budget of the Municipality is Php 292, 751,394.00.
This budget is for the whole department of the Municipality of Bauan.
The estimation of development cost of the Blue Horizon is
This project is ready for bidding. We will propose this project to the land developers / private investors. They will provide fund to develop the Blue Horizon Resort.
The development of this resort will generate an income for the government through taxes. It will also help boost the economy of Bauan. It will create job and awareness for the community. It will stimulate business diversity in Bauan, Batangas.
The Philippines is an archipelagic country composed of 7,107 islands. The country's rich biodiversity has been the main tourist attraction of the Philippines.
In 2013, a total of 1.17 million South Koreans have visited the Philippines, it is followed by the United States, Japan, China, Australia and Taiwan. In 2013, the country attracted 4,681,307 visitors.
SPECIAL PHYSICAL FEATURES
Being strategically bounded by the Batangas Bay is considered a plus factor in the economic development of the town. The improvement of the Batangas City Piers to handle ocean going vessels will increase the viability of export oriented industrial investments. The coastline free from rocks and other navigation hazards is suitable for industrial and commercial activities.
The other side of the municipality is a coastline fronting Balayan Bay well suitable for Wind Surfing, Scuba Diving and Deep Sea Fishing. There are now several beach resorts in this area frequented by foreign and local tourists
a) Telephone & Fax Services
2) Globe Telecom
4) Radio Telecommunication System that link the Municipal Hall to all it’s 40 barangays
b) Postal Facility - Philippine Postal Corp. (Bauan Post Office)
c) Telegram / Telegraphic Transfer Facilities
1) Bauan Telecom Office - Poblacion I
2) LBC Express - Poblacon II
3) WWW.Express Corporation Courier Services - Poblacion III
d) Television Facilities
1) Golden Hllside Cable and Entertainment Corp. Satellite Cable TV – Malindig
2) Island Phils. Cable TV Network - Poblacion I
e). Port Facilities
1) Bauan Port Authority - 1
2.)Private Port (Company Owned) -8
F. Market Facility - Bauan Public Market
G. Slaughterhouse - BauanSlaughterhous
is a rising problem in industrializing municipalities like Bauan. The institution of waste management system shall definitely be a top priority of Bauan. Primarily, the system shall address the prevalent problems on solid waste disposal and the potential for recovery.
shall not only mean the reforestation of denuded forest covers but also the planting of commercial, industrial, fruit-bearing and other perennial trees in agricultural lands.
shall focus primarily on heavy industries and other pollution-emitting establishments. This shall mean subjecting these firms into strict compliance of environmental laws and requiring them to install pollution-abating measures.
priorities shall be on the areas of human and community development, education and health
Identification of Existing Attraction
Immaculate Conception Parish
The parish of Bauan was the fifth parish established in the province of Batangas which was made under the Archdiocese of Manila. Later in 1641, Bauan parish was placed under the guidance of the Immaculate Conception and hence called the Immaculate Conception Parish, although since 1596, the patron of the parish was the Holy Cross of Bauan or the MahalnaPoong Santa Krus.
Business Name Location
Bank of the Philippine Island Poblacion II
Rural Bank of Odiongan Inc. Poblacion I
Utility Saving Banks and Loans Ass Poblacion I
Limcoma Rural Bank, Inc. Poblacion III
First Allied Development Bank Poblacion III
Pres. Jose P. Laurel Rural Bank Inc. Poblacion III
Luzon Development Bank Poblacion IV
Banco de Oro (BDO) Poblacion IV
Metro Bank Poblacion IV
Land Bank of the Philippines Manghinao I
Apex Bank Poblacion IV
Philippine National Bank (PNB) Poblacion II
Rizal Commercial Banking Corp. (RCBC) Poblacion II
Philippine Savings Bank (PS Bank) Poblacion IV
East West Bank Poblacion I
China Bank Poblacion IV
Business Name Location
Greenwich Bauan (Pizza Parlor) Kap.Ponso St.
Jollibee Foods Corp. Kap.Ponso St. Poblacion III
McDonalds Fast food Restaurant Kap.Ponso St. Poblacion II
Chowking Kap.Ponso St. Poblacion III
MangInasal Poblacion III
Business Name Location
Hernandez Food House F. Mangobos St. Poblacion I
Morning Deck Restaurant J.Y. Orasa St. Poblacion III
PancitMalabon Restaurant Poblacion III
R’ Centro Refreshment Manghinao proper
Rhalaima Food Palace Restaurant Brual St. Poblacion II
Romy’sPanciteria& Restaurant I Kap. Ponso St. Poblacion III
Romy’sPanciteria& Restaurant II F. Mangobos St. Poblacion I
Roris Refreshment Parlor III San Pablo St. Poblacion III
The Look Out Manghinao I
Samsheis Dinner & Catering Services Poblacion I
Wanam Food Palace Binay St. Poblacion III
Kambinganni Bossing Poblacion I
Bebes Pasta & Pizza (mini restaurant) Kap. Ponson St. Poblacion IV
Rockwood 88 Restaurant Kap. Ponson St. Poblacion II
ROASTED CHICKEN OUTLET
Business Name Location
Andok’s Letson Polacion IV
Buckley’s LechonManok Poblacion IV
Choks to go Poblacion IV
BAKESHOP AND BAKERIES
Business Name Location
Goldilocks Bakeshop Kap.Ponso St. Poblacion IV
Red Ribbon Bakeshop Kap.Ponso St. Poblacion IV
Julie’s Bakeshop J.Y. Orasa St. Poblacion III
Mister Donut Poblacion III
KaIdro’sBakeshop San Pablo St. Poblacion I
BagongbuhayBakeshop J.P. Rizal St. Poblacion I
Yan-yansHaus of Muffins Poblacion III
PanaderiaPantoja Poblacion I
Business Name Location
Seven Eleven Kap. Ponso St. Poblacion III
Seven Eleven Manghinao Proper
Pride mart Kap. Ponso St. Poblacion II
Ali Ocean Minimart Sta. Maria
Business Name Location
Citimart Corp. Poblacion IV
Pramea Complex Poblacion II
SavewayHypermart Poblacion III
Presiden t Benigno Aquino III has declared May 2, which falls on a Wednesday, as a special non-working holiday in the municipality of Bauan in Batangas in celebration of its Sublian Festival.
Where people welcomes the cross yearly in performing the Subli Dance for the Holy Cross.
is custardcolored filling made from a blend of margarine and sugar, rolled within bread made from a consistency similar to that of a mamon, and then the whole piece is rolled into a sugar
This unique, soft, and yellowish-white bread covered in some red frosted sugar, giving it a thin hardened sugary shell.
Viewing Tower with Telescope
Banana Boat Ride
Jet Ski Riding
Total Summary of Blue Horizon Hotel and Resort
DESCRIPTION TOTAL COST
SWIMMING POOL Php 4,644,388.00
VIEWING TOWER Php 4,088,063.00
3 STOREY HOTEL Php 13,670,447.00
FUNCTION HALL Php 8,906,941.40
ACTIVITIES AND OTHER FACILITIES Php 4,418,982.00
TOTAL COST PHP 35,728,281.40
is person who allocates capital with the expectation of a financial return. The types of investment include: equity, debt securities, real estate, currency, and commodity, derivatives such as put and call options, etc. This definition makes no distinction between those in the primary and secondary markets.
- A legal entity that is separate and distinct from its owners. Corporations enjoy most of the rights and responsibilities that an individual possesses; that is, a corporation has the right to enter into contracts, loan and borrow money, sue and be sued, hire employee’s, own assets and pay taxes.
A land Developer is a type of real estate who purchases a tract of land for improvement. These professionals usually pursue government approval and private financing in order to add such things as utilities and roads to a property. Some developers then sell the land to a builder for further development, which might include adding homes or commercial buildings.
The main investing objectives of a debt fund will usually be preservation of capital and generation of income, performance against a benchmark is considered to be a secondary consideration to absolute return when investing in a debt fund.
HOTEL AND VIEWING TOWER
LEFT SIDE VIEW
LEFT SIDE TOP VIEW
RIGHT SIDE VIEW