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Visual Communication Design Pitch- Alex

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Alex Huang

on 8 September 2013

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Transcript of Visual Communication Design Pitch- Alex

Caroma
Visual Communication Design
Alex Huang
VCAA: 12100173x
Date: 09-09-13

EVALUATION
I wanted to portray a clean professional finish.

I want people to look at the final presentation and ask me about it; why i did this, why i chose to do that?
RESEARCH
-Existing market
-How a commercial/ tankless toilet is to function
-What I needed to piece together to enable a functioning toilet
-Elements and Principles
-Inspirational materials
-Whacky toilet designs
-Unique chair designs
-Existing sanity-ware advertisements
FINAL PRESENTATION
黃餘豪PROCESSES
DESIGN BRIEF
The brief targeted:
-Minorities which express societies trends
-Those of the general public who are middle to high class

The brief wished to portray
-Caroma's existing face and it's step into a new era of toilet design
-Innovative design, cleanliness,

3D Requirement
-A prototype of the toilet deign

2D Requirement
-A magazine advertisement including smaller technical drawings, context photo and company logo
GENERATION & DEVELOPMENT
Final Presentation
Client/Audience Response
"I do in fact believe i have met the requirements of my brief"

Although, this may be so, i must acknowledge that there were slight obstacles which if overcome, could have made the presentation better
Folio
"I guess you could say, it's all a part of the experimentation, and if one thing fails, you are able to learn and ultimately find the right path"
-Break-down of the many requirements
-Elements and principles were really important to creating an emphasized advert


2D Developmentals
REFINEMENT
3D Developmentals
-Using a more hands on approach to create slightly altered forms helped me find the most effective form
-Sketches based on different concepts
-Elements and principles assisted in expressing how i wanted the design to end up


-Enabled direction
-Insight
-Design thinking
-The dimensions of the toilet were finalized
-Finalization of material choices/ applications
-Mockups


-Caroma was quite surprised when i first presented them with my development stages

-We believe it will be able to uphold the leading position it currently holds
Full transcript