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Marketing Final Project

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by

Callie Geier

on 20 May 2015

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Transcript of Marketing Final Project

School Store
Student Body
Middle School Students
Demographics: age 11-14, no income( whatever their parents give them), gender: males and females
Promotional Ideas
Fridays: Wear any Legend apparel and earn 2 trays of nachos for the price of 1.
Raffle: Buy a peace tea and earn raffle ticket, if you win you earn 1 free tea per week for three weeks.
Tweet the best hash tag and the winner will receive a $10 gift certificate. (one week to submit all hash tags)
Come into the school store 5 times in one week(tracked by a punch card) and earn a free food item or drink
Bring a friend and make two separate purchases in which will result in a 25% discount off each item individually.
How will these help?
Customer Service: More personal selling should improve the customer service over time
Ideas
Whats going well...
Advertising is good
A lot of traffic
Nice employees/volunteers
Marketing Final Project
Callie, Jacob, and Dalton
Demographics: Age 14-18, low income, both male and females, spending money is about $20.
Geographic: Parker, population is 48,603(2013), three high schools in Parker, three middle schools, 8 elementary schools in Parker.
Psychographic: Two major religions are Christianity and Catholicism. Middle to upper class families, athletes, love the outdoors, and live a busy lifestyle
Behavioral: Eat a lot junk food, impulse buyers, go to school everyday, 16 and older can drive
Geographic: Parker, Population is 48,603(2013), three high schools in Parker, three middle schools in Parker, 8 Elementary schools in Parker
Psychographic: Two major religions are Christianity and Catholicism, middle to upper class families, athletes, love outdoors, and live a busy lifestyle.
Behavioral: Eat a lot of junk food, rarely have money, want to look cool, rebellious
Teachers
Demographics: age: ages 27-50 income: $5 gender: females with some males, parents of children, married, own a house.
Geographic: Parker, Population: 4800(2013), three high schools in Parker, three middle schools in Parker, 8 Elementary schools in Parker.
Psychographics: Two major religions are Christianity and Catholicism. Middle to upper class families, athletes, love the outdoors, and live a busy lifestyle
Behavioral Identification: Work from 7-3, make a steady income, look into buying decisions, rational thinkers, relate to high school students.
Whats not going so well...
Customer service is poor sometimes
Not a lot of selection
They don't get a lot of new customers(no new business)
Not a lot of selection: The Holidays and seasons will bring in new product and new buyers

Not able to get new customers: Ideas like getting a discount for bringing a friend will increase the number of buyers
SWOT
PEST
-Alternative to school lunch
-Healthier options
-Large student base
-
Location
-workers are well educated students
with Excellent social skills
-The space is attractive and Inviting
-
Comfortable fun cafe makes customers linger

-No benefits or pay for employees
-
Cash only
-
Lunch account money is worthless
-Limited hours of operation
-Limited space
-Business is slow over summer

-
Sporting Events
-Announcements
-School dances
-
deliver to classrooms
-School store website
-
Charging station

-concessions
-
vending machine
-School lunches
-high school student aren't easily
persuaded

Strength
Weakness
Opportunity
Threats
-Employees are volunteers
-No Taxes
-Cannot serve soda
-Cannot serve Energy drinks
-Can only offer few candy options

-Customer base in majority
students
-Students have low budgets
-Cannot accept credit cards

-Ages 13-19
-Middle-upper class area
-Equal gender ratio
-Legend gear
-foosball table
-warm welcoming student
staff

-School website
-School tv/desktops
-announcements
-graphic Design school
clothing
-Twitter

Political
Economical
Social
Technology
Full transcript