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Phoenix Satellite Initiative presented by AERO Communications

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by

Fran Matera

on 30 March 2017

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Transcript of Phoenix Satellite Initiative presented by AERO Communications

Houston, we have a problem
Who fuels
our mission?

Bragging points & areas of improvement
STRENGTH

$200,000 budget (NASA)
Objectives
Mission accomplished
Phoenix Satellite Initiative
Increase project awareness.
OPPORTUNITY
Technological advances
WEAKNESS

Resource limitations
THREAT
Public brand recognition
Factors to take into consideration
SOCIAL
Student groups
ECONOMIC
Private & public investors within Ira A. Fulton
POLITICAL
Hierarchy beginning with NASA
CULTURAL
Women empowerment
There is low brand recognition for the initiative within the local community.
News Coverage
Grassroots Collaborations
Research
Social Media Results
presented by AERO Communications
Social Media Engagement
Facebook Analytics
A total of
286
page views*
70 new page likes,
22%
increase. 42% of fans are women &
57% are male*
A total of
974
posts reactions,
1,267
post reach within audience*
*Data retrieved between Sept. 15 to Dec. 4, 2016
Twitter Analytics
In total, we've earned
41
impressions per day*
*Data retrieved between Sept. 15 to Dec. 4, 2016
Average engagement
rate is
2.9%
*
A total reach of more than
3,700
impressions*
On average, earned
8
link clicks per tweet*
81
Respondents from the ASU Tempe campus
/PHXSAT
@PHXSAT
@PHXSAT
#PHXSAT
phoenixcubesat.asu.edu
Follow us on social media!
Sarah Rogers
Project Manager
Anthony McCourt
Outreach Coordinator
Jaime Sanchez de la Vega
Project Engineer
Who do you trust THE MOST in creating a sustainable future?
"I'm interested in learning more about a sustainable future."
"I'm aware of the urban heat island effect."
Social Media Post Examples
Where do we go from here?
"Innovation by students
is important."
Data Takeaway
What is an urban heat island?
A most viewed post earned almost
1,800
organic views*
Full transcript