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FASHION WEEK

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by

Shanelle Yuan

on 20 February 2014

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Transcript of FASHION WEEK

Milan Fashion Week
established in 1958
semi-annually
Roberto Cavalli, Dolce & Gabbana, Gucci, Prada, etc
China Fashion Week
established in 1997
twice a year in Beijing for A/W collections (Mar 25th-31st) and S/S collections (Oct 25th-31st)
fashion shows, professional contests, fashion forum, professional evaluation, etc.
What is Fashion Week
Jan - Apr: Autumn/Winter; Sep - Nov: Spring/Summer
what's "in" and what's "out"
four fashion capitals: NYC, London, Milan, Paris
Feb
Mar
Sep
Nov
Womenswear
the Autumn/Winter shows always start in New York in February
London
Milan
end in Paris in March
Menswear
Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris
London
New York
Womenswear
Spring/Summer shows start in New York in September
London
Milan
end in Paris in October
Menswear
Spring/Summer shows are done in June
Jan
Jun
The History
the first fashion week was held in 1943 by publicist Eleanor Lambert in New York
to distract attention from French fashion during WWII
it was originally titled "Press Week" and was assembled to showcase American designers
Fern Mallis & Bryant Park
The Contemporary
The Skills
Pitching
Research
Learning
Teamwork
Integration
Business Savvy
Pitching
media RSVP
find the
right
person
tailor
your conversation: common sense and a knowledge of the media/reporter
know your client well
Research
schedule (media & presentations)
talk and act like the
locals
know your media's agendas
and more!
Learning
As fast as you can
Teamwork
field & back-office
plan ahead
clear job assignment
Business Savvy
business operation
global view
Integration of your resources
your network
Date:
Sep 18 - Sep 23
Time:
9:30 AM - 9:30 PM
Wednesday, Sept. 18
9:30 a.m.: Paola Frani
10:30 a.m.: Angelo Marani
11:30 a.m.: Simonetta Ravizza
12:30 p.m.: Dsquared2
2 p.m.: Gucci
3 p.m.: Luisa Beccaria
4 p.m.: Fay
5 p.m.: Alberta Ferretti
6 p.m.: N°21
7 p.m.: Byblos Milano
Thursday, Sept. 19
9:30 a.m.: Max Mara
10:30 a.m.: Blugirl
11:30 a.m.: Andrea Incontri
12:30 p.m.: Fendi
2 p.m.: Just Cavalli
3 p.m.: Krizia
4 p.m.: Costume National
5 p.m.: Jo No Fui
6 p.m.: Prada
6 p.m.: Daniela Gregis
7 p.m.: Ports 1961
8 p.m.: Anteprima
Friday, Sept. 20
9:30 a.m.: Les Copains
10:30 a.m.: Emporio Armani
11:30 a.m.: Antonio Marras
12:30 p.m.: Sportmax
2 p.m.: Etro
3 p.m.: Iceberg
4 p.m.: Blumarine
5 p.m.: Tod's
6 p.m.: Trussardi
7 p.m.: Aigner
8 p.m.: Versace
Saturday, Sept. 21
9:30 a.m.: Bottega Veneta
10:30 a.m.: Stella Jean
11:30 a.m.: Ermanno Scervino
12:30 p.m.: Roberto Cavalli
2 p.m.: Angelos Bratis
3 p.m.: Jil Sander
4 p.m.: Cividini
5 p.m.: Gabriele Colangelo
6 p.m.: Aquilano.Rimondi
7 p.m.: Emilio Pucci
8 p.m.: Moschino
9:30 p.m.: Philipp Plein
The finale of Jil Sander's Fall 2013 runway presentation
Models backstage at Emporio Armani's Fall 2013 show
The finale of Prada's Fall 2013 show
Joan Smalls walked in Gucci's Fall 2013 show
Sunday, Sept. 22
9:30 a.m.: Sergei Grinko
10:15 a.m.: Marni
11 a.m.: Roccobarocco
12 p.m.: Laura Biagiotti
1 p.m.: John Richmond
2 p.m.: Chicca Lualdi Beequeen
3 p.m.: MSGM
4 p.m.: Missoni
5 p.m.: Marco De Vincenzo
6 p.m.: Salvatore Ferragamo
7 p.m.: Fausto Puglisi
8:30 p.m.: Musso
A look from Marni's Fall 2013 show
Monday, Sept. 23
9:30 a.m.: Uma Wang
10:30 a.m.: Giorgio Armani
11:30 a.m.: Genny
12:30 p.m.: Frankie Morello
1:30 p.m.: Gianfranco Ferre
2:30 p.m.: N-U-D-E: New Upcoming Designers
3:30 p.m.: Mila Schön
4:30 p.m.: Massimo Rebecchi
5:30 p.m.: Cristiano Burani
A closeup on Mila Schön's Fall 2013 show
Milan Fashion Week 2013
The People
Preeners
Security
Photographer
can be spotted during daylight
at whatever fashion show they’ve dressed up for
fashion police
sophisticated security operation
the number matters
street-style & runway
pro & amateur
Celebrity & KOLs
KOLs
stylists, fashion bloggers, publishers, etc.
FASHION WEEK

Sponge!
Enjoy & have fun!

What is fashion week

Milan fashion week

Conclusion
Peuterey
Date: Sep 18th
Time: 18:00 - 20:00
Location: Piazza Vetra
11 media attendance
Elle, Marie Claire, Femina, The Bund, Rayli, U+ Weekly, Travel TV, Vogue TV, Elle TV, ifeng.com, QQ.com,
4 interviews
Outline
Thank you!
A & S
Full transcript