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Goal & Objectives

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by

Gulam Patel

on 2 March 2014

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Transcript of Goal & Objectives


Objectives

Promotion
Design

Technology
College reputation as world class institution
Showcasing St Catharine's College
Strong, cohesive brand message and identity
Promote achievements
Ensure effective marketing to target audience
Fresh & Aesthetically pleasing
Captivating & Interesting
Stand out amongst the mundane
Appeal target audience
Efficient workflow & Content Management
User centered navigation
Cater at all levels of digital platform
Ease of use for target audience


ST. CATHARINE'S COLLEGE
who is the target audience
worldwide
diverse community
supporters
& donors
faculty & staff
current &
prospective students
alumini
press & media
TARGET AUDIENCE
goals
responsive website – a vital feature for its demographics,

the site is well-integrated with social media -- delivering a more effective platform for digital marketing

content management for the website is easy, new online forms streamline workflow,

The website is aligned with the College’s brand and goals, and formal brand guidelines are in place to ensure consistency in all collaterals.
CMS
WEB DESIGN & DEVELOPMENT PROPOSAL FOR
presented by
Gulam Patel
design is alive
Full transcript