Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of state farm
behavior of target audience (18-25) task:
split target market
beliefs of 18-20 market:
knowledge is limited
not our responsibility
bottom line: we just don't care!
beliefs of 21-25 market:
more informed yet no recognition of need
we have more important things to worry about
bottom line: it's not a big deal...yet.
new desired behavior
top of mind before accident...not after
awareness behind wheel product concept
state farm positioning 18-20
someone to go to for advice
common product concept themes
concept statement ...it happens why "...it happens" works?
because "...it happens" to everyone BIG IDEA.
core of presentation out-of-home media
billboards guerrilla marketing
dumps and bumps
run on high profile channels
hulu, pandora, youtube, etc. event marketing
SF college series
SF road show
current tactics good...not good enough
expand on sport sponsorships (NFL, NCAA)
in-game promotions, giveaways