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Retail Analytics - Adding Business Value with the Power of Data

Presented at Retail China Showcase 2013, 28th November 2013, Shanghai
by

Olivier Maugain

on 26 December 2013

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Transcript of Retail Analytics - Adding Business Value with the Power of Data

Retail Analytics
Adding Business Value with the Power of Data

"The process of discovering meaningful knowledge (e.g. correlations, patterns and trends) by sifting through large amounts of data stored in repositories, using statistical and mathematical techniques."
Helps managers not only to explain the past and the present, but also to predict what’s going to happen in the
future
What is Analytics?
You don’t need
to become a winemaker
to become a wine connoisseur.
Professor Meng XiaoLi
(Harvard University)
CEO
AsiaAnalytics (formerly SPSS China)
Tel: +86 (0)21 6352 3586
Mobile: +86 156 1858 6003
Email: maugaino@asia-analytics.com
LinkedIn group:
"Customer and Marketing Analytics"
Thank you for your attention.
Olivier Maugain
Current challenges in retail
Increasingly demanding customers
Show rooming
Seasonal cash flow fluctuation
Trends affect demand
Crime-related losses
Data deluge
Better understanding of needs
Improved understanding of needs
Increased customer loyalty
Sustain customer satisfaction
Protect customer loyalty
Higher retention rates
Increase share of wallet
Lower marketing costs
More revenue
Higher ROI

What to do with all the data?
Merchandising
Value for customers
Protect customer loyalty

Enhanced communication across all touchpoints

Personalised shopping experience
Increased customer satisfaction
Full transcript