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HeForShe Campaign

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by

Jessica Mendez

on 16 October 2014

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Transcript of HeForShe Campaign

What Is It?
The "HeForShe" Campaign is a "solidarity movement for gender equality"
Work and Outreach
IMPLEMENTATION PLAN FOR UN WOMEN / UN ENTITIES

Partnerships
UN Women
Goal to promote gender equality (UN Women, 2014).
Good Will ambassador : Emma Watson.
New campaign
Social media attention
Focus on male involvement
Human rights issue
Transnational Feminism
The number of men that have taken action all over the world
10/12/14 = 180,084
Action kit
Social media communication
MISSION
Bring together one half of humanity in support of the other half of humanity, for the benefit of all
HeForShe Campaign

Joe Basler, Jess Mendez, Autumn Scherf, and Malena Showalter
Why?
Website
http://az668017.vo.msecnd.net/sitestorage/dist/content/uploads/2014/08/HeForShe_ActionKit_English.pdf
"HeForShe" Commitment: "Gender equality is not only a women's issue, it is a human rights issue that requires my participation. I commit to take action against all forms of violence and discrimination faced by women.

Join the solidarity movement and spread the word, share this with the men in your life. "
Men taking a stand for gender equality
Increase male participation in the goal of gender equality
History
The movement for gender equality was originally conceived as a struggle led by women for women.
In recent years, men have begun to stand up in addressing inequalities and discrimination faced by women and girls
JP Chase Morgan & CO.
Campaign Tittle Sponsor ( He For She, 2014)
Supporting Governments in Human Rights Efforts (JP Morgan Chase 7 Co., 2014)
IMPLEMENTATION PLAN FOR INDIVIDUALS & CIVIL SOCIETY ORGANIZATIONS
online engagement
offline engagement
IMPLEMENTATION PLAN FOR UNIVERSITIES/COLLEGES
https://twitter.com/Stammy/status/517497986260013057/photo/1
SUSTAINED ENGAGEMENT
Which women?
reform and revolution
SAMENESS AND DIFFERENCE

Goals
o Engage UN Women and the UN entities and their country offices to develop sustainable, transformative programs for the full participation of men and boys in support of gender equality





o Create a platform to highlight as role models, men and boys who are taking a stand against gender based discrimination and violence against women and girls globally.
o Inspire people to take action against gender-based discrimination and violence against women and girls
o Collaborate with government officials, men’s organizations and other cavity society organizations, universities and schools to create and promote HeForShe events and campaigns within their local communities
Commitment
Pledge taken online by males.
"Men and boys need to be part of the global movement to promote women's rights both as advocates and stakeholders, who need to change to make gender equality a reality for all. This is not about women or me, it is about crafting a shared vision of human progress for all-about creating a solidarity movement between women and men for the achievement of gender equality"
Campaign was launched on September 20, 2014 via the United Nations Web TV
Because the campaign is so new.....
Emma's speech
resources
This movement relies heavily on reform of systems.
It ask men to advocate for women on several key issues.
Uses exist system of power and privilege.
Focuses on empowering all women
Campaign is made to be adaptable
Gender equality is the responsibility of all people
Human rights
Gender equality is a spectrum
Breaking stereotypes will have domino effect
Ending note
Action Kit. (2014). In He For She. Retrieved October 13, 2014
Freedman, E. B. (2002). No turning back:the history of feminism and the future of women. New York: random house puliblishers.
(2014). In UN Women. Retrieved October 16, 2014
(2014). In JP Morgan Chase & Co.. Retrieved October 12, 2014
Full transcript