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Advertising pitch

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by

Fen.UK Lee

on 16 December 2013

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Transcript of Advertising pitch

2013-2020 Funding Package
The Lapal Canal Trust
Thank you!
Who we are
- group of passionate volunteers attempting to save British heritage
- varying professional backgrounds and expertise
- your best opportunity to be part of rejuvenating a local area, and becoming central to student life in Birmingham
- a support network for commercial development plans
Your dedicated team for Crowd Control HQ

Bhupinder Virdi
Greg Freeman
Hsiao-Yi Yeh
Krizia Bianchi Fasani
Yi-Fen Lee
Tanuja Shelar
Issue
What we know...

- Dudley No.2 Canal restoration project needs completing.
- Completion of the project will be a total rejuvenation of struggling socio-demographic areas around canal.
- L.C.T offers fantastic commercial opportunities through the restoration project
However...
How can we show you that these opportunities exist?
Objectives
Engagement
Funding
Proven track record in the city of Birmingham
*Brindley Place area rejuvenated by canal restoration- award winning, multi-million pound business and leisure district
Where's our starting point?
Where's our starting point?
6-12
months
2020
1-4
years
Followers/ Subscribers
Followers/
Subscribers
Funding
Phase 1 Completion
Target market...
Lapal Canal Trust:

Solving a very British problem
Restoring British Heritage...
The 2020 Way
Selly Oak 2020
The Brand
Engaged Audience
95% of respondents support the restoration!
Students
Retail
Restaurants
Accommodation
Success Story
Social Media
Facebook
Twitter
SELLY OAK 2020
Planning
&
Research
Creative
&
Production
Young-educated
British canal lovers
Canal Users
The Best of British:
Awareness
Providing a NEW Selly Oak- For the people!
64%- eat at restaurants more than once per month
43%- visit the pub every week
85%- more likely to shop in Selly Oak along the canalside
72%- do not like Selly Oak high street as it is
83%- lack of quality restaurants in Selly Oak
87%- more likely to dine in Selly Oak at canalside restaurants
Student-focused
Modern
Aspirational
Social
PROFITABLE
65%- interested in accommodation on the canal
50%- consider canalside as more sophisticated living
British
Full transcript