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Presentation Production

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Nicole Drevlow

on 12 December 2013

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Transcript of Presentation Production

Presentation Production
Presentation Media
There are different kinds of media that you can use for a presentation.
Some of these include: web, animation, audio, and print.
Print
Print media can be in the form of flyers, cards, invitations, magazines, invoices, and more.
Basically, anything that is distributed on paper is considered print media.
The most obvious examples are newspapers and magazines, but all of the above are included.
Shown here is an example of design of digital media. I created this flyer, which will be printed, in Photoshop.
Web
Web based media is anything that is distributed through the Internet on websites.
Websites are clear examples of web based media, but mobile ads and mobile videos still count.
Animation
Animation media can mean a few things. You can have a video, which is essentially an animation with audio, and you can have animated images.
An animated GIF (Graphs Interchange Format) is an image that has frames; each frame runs for so many "frames per second."
Audio
Audio media includes radio, podcasts, music, and more.
Here is an example of a website's menu bar that I made. It was designed using Adobe Dreamweaver.
You can design advertisements, logos, icons, and more for audio media using illustration and photo editing software.
Presentation Materials
You can use different mediums to present to people. You can have virtual slides in a Powerpoint or handouts to give out at a convention.
This is an example of a PowerPoint slide.
You can use different marketing mediums to showcase your presentation materials.
Some examples of mediums include posters, the newspaper, websites, billboards, movies, television, social media, magazines, and more.
This is a logo that I made for a business from a school project.
These next two examples I created for this business. They could be used as ads in a newspaper, website, or even a billboard.
Design Characteristics
I'll be exploring different design characteristics for different formats; these characteristics include fonts, size, color modes, and backgrounds.
A lot of the elements have things in common, such as simplicity.
With the example on the left, the top font is not appropriate since it is hard to read. The one below it is far more legible.
The example on the right's top font looks childish and immature. The bottom looks more serious and is appropriate for business.
The very top font is too stretched out to look correct. It is also rather large. The bottom is a better example. It is the correct height and is spaced accordingly.
The image above has a better color scheme than the one below because it creates better contrast. The gray for the letters on the bottom blends into the black background.
Good backgrounds will be simple and not distract from the content on a page or advertisement.
Copyright
More on fonts...
Copyright is a way to protect your ownership over items. It prevents others from using your ideas and copying them for their own use.
Typically if an item is copyrighted, it will be denoted with the copyright symbol shown below.
To get a copyright on an item, you have to file for copyright.
It does cost money to have an item copyrighted. These fees start at $35 (for online registering) and go up from there. You have to fill out a form to register for copyright; some items require you to fill out a physical form instead of just an online one.
Careers in Multimedia Design
When you're talking about multimedia design, you can break it up into a few major job opportunities.
The largest amount of multimedia careers are in advertising design, animation, and mobile media design.
Some skills that you would need to have a job working with digital multimedia includes:
Be able to know your way around digital editing programs
Be able to create booklets, brochures, logos, etc.
Certifications in Flash, CSS, and Photoshop can help
A typical salary for a graphic designer working with multimedia is usually above $40,000 a year.
If you have more experience and skills, this salary can be higher.
Other jobs include game designers, presentation designers, and phone app developers.
File Formats
I will be going over a few different types of file formats used in multimedia design.
EPS
EPS stands for Encapsulated PostScript. It is typically used for saving vector images.
EPS files can contain text as well as the image itself. EPS files are also used to display the image as a bitmap rather than draw the image with the vector directions.
PDF
PDF stands for Portable Document Format. PDF files are a way to save a document that is viewed the same way on multiple platforms.
You cannot edit PDF documents, as they have a fixed layout.
Here's an example of the Adobe PDF Reader with an open document.
TIFF
TIFF stands for Tagged Image File Format. It's typically used for saving photographs, scanning, word processing, and other publishing applications.
TIFF files are usually used by photographers (both amateur and professional) and people in the publishing business.
Here you can see the option for saving a TIFF file.
JPEG
JPEG stands for Joint Photographic Experts Group. A JPEG file is a file format for bitmap images that uses compression software.
You can save JPEG files with various levels of quality that correspond to the compression; the larger the file the smaller the compression.
Here you can see the options available when saving a JPEG file.
PNG
PNG stands for Portable Network Graphics. PNG files, unlike JPEG files, don't use compression; they are a "lossless" format.
PNG files were originally developed to replace the GIF file format.
PNG files are some of the most widely used files for saving images.
Comparison:
JPEG vs PNG
ASCII
An ASCII file is a file that is made up entirely of characters with no formatting.
Files of code such as HTML and XML are written with ASCII format.
Notepad, an application on Windows, stores text files in .txt format, which is identical to ASCII.
MPEG
MPEG stands for Moving Picture Experts Group. MPEG files are used to store audio and video.
MPEG is able to have a high compression rate due to only storing the changes between one frame and the next.
MPEG encodes audio and video and also can include text and graphical data.
MIDI
MIDI stands for Musical Instrument Digital Interface. MIDI is used to allow musical instruments to communicate with one another as well as computers and related devices.
It stores the information about songs, which includes song name, all of the song names, the sequence of notes, and what instruments to use.
AVI
AVI stands for Audio Video Interleave. They are used to store video and audio.
AVI files are able to be opened in most video players, including the Windows Media Player.
The compression of AVI files varies between files; codecs are used to encode AVI files. Codecs tell the computer how to decode the components of the file.
WAV
WAV stands for Waveform Audio File Format. It is used to store audio.
WAV is the standard for storing audio bitstreams on both Windows and IBM computers.
WAV files are uncompressed.
Scanning Images
You also need to take in image size when printing files made for a different format.
If you find a small image on a website that you want to print out, check the file type. If it's a JPEG, you shouldn't print it bigger than it already is; enlarging it will decrease the quality dramatically.
Here you can see how you can set size in Photoshop using measurements. You can use this to make sure you make documents the correct size.
Presentation Vocabulary
Here are some helpful terms to know for presentations.
Key point: the essential point that you want to get across
Handout: written information given to an audience at a presentation
Overview: a short presentation of your main points
Outline: A brief description or presentation of an item or items
Signposting language: phrases that are used to direct the audience's attention on specific parts of a presentation
Visual aids: charts and slides used in a presentation
Diagram: a graphic representation of a situation
Flip chart: a pad of paper that you can present information on
Objective: what you want to achieve; a goal
"What Is Print Media?." Ask. N.p., n.d. Web. 20 Nov. 2013. <http://www.ask.com/question/what-is-print-media>.
Resources
"Animation." Wikipedia. N.p., n.d. Web. 20 Nov. 2013. <http://en.wikipedia.org/wiki/Animation>.
"Animated GIF." Wikipedia. N.p., n.d. Web. 20 Nov. 2013. <http://en.wikipedia.org/wiki/Animated_GIF>.
Gendelman, Vladimir. "Worst Fonts Ever! 11 Examples of Bad Typography in Print." Companyfolders. N.p., n.d. Web. 9 Dec. 2013. <http://webcache.googleusercontent.com/search?q=cache:http://www.companyfolders.com/blog/worst-fonts-ever-11-examples-of-bad-typography-in-print>.
"Registering a Copyright with the U.S. Copyright Office." United States Copyright Online. N.p., n.d. Web. 9 Dec. 2013. <http://www.copyright.gov/fls/sl35.pdf>.
"Registering a Work." United States Copyright Online. N.p., n.d. Web. 9 Dec. 2013. <http://www.copyright.gov/help/faq/faq-register.html>.
"eCO Online System." Electronic Copyright Office. N.p., n.d. Web. 9 Dec. 2013. <http://www.copyright.gov/eco/>.
"Careers in Graphic Design and Multimedia." Excite Education. N.p., n.d. Web. 9 Dec. 2013. <http://www.excite.com/education/art-design/graphic-design-multimedia/careers>.
"EPS File Format." What Is. N.p., n.d. Web. 11 Dec. 2013. <http://whatis.techtarget.com/fileformat/EPS-Encapsulated-Postscript-Vector-graphics-Adobe-Illustrator>.
"Encapsulated PostScript." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Encapsulated_PostScript>.
"Portable Document Format." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Portable_Document_Format>.
"Tagged Image File Format." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Tagged_Image_File_Format>.
"Portable Network Graphics." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Portable_Network_Graphics>.
"File:Comparison of JPEG and PNG.png." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/File:Comparison_of_JPEG_and_PNG.png>.
"Moving Picture Experts Group." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Moving_Picture_Experts_Group>.
"MIDI." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/MIDI>.
"Audio Video Interleave." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/Audio_Video_Interleave>.
"WAV." Wikipedia. N.p., n.d. Web. 11 Dec. 2013. <http://en.wikipedia.org/wiki/WAV>.
"JPEG (Joint Photographic Experts Group)." SearchSOA. N.p., n.d. Web. 11 Dec. 2013. <http://searchsoa.techtarget.com/definition/JPEG>.
"About Adobe PDF." Adobe. N.p., n.d. Web. 11 Dec. 2013. <http://www.adobe.com/products/acrobat/adobepdf.html>.
"ASCII file." PC Mag. N.p., n.d. Web. 11 Dec. 2013. <http://www.pcmag.com/encyclopedia/term/38016/ascii-file>.
"MPEG." Webopedia. N.p., n.d. Web. 11 Dec. 2013. <http://www.webopedia.com/TERM/M/MPEG.html>.
"MIDI File Format." The Sonic Spot. N.p., n.d. Web. 11 Dec. 2013. <http://www.sonicspot.com/guide/midifiles.html>.
Fisher, Tim. "What is an AVI File?." About. N.p., n.d. Web. 11 Dec. 2013. <http://pcsupport.about.com/od/fileextensions/f/avifile.htm>.
"QuickTime: About Playing .AVI Files." Apple. N.p., n.d. Web. 11 Dec. 2013. <http://support.apple.com/kb/ht1536>.
"Business English Vocabulary." Learn English Today. N.p., n.d. Web. 11 Dec. 2013. <http://www.learn-english-today.com/business-english/presentations-vocabulary.html>.
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