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Archibull Presentation - Colo High School 2011

This presentation is the medium of which we are using to communicate the importance of the cotton farming industry. It will convey the processes and the overall journey cotton as a product takes from the farm to the consumer.
by

Jesse Brown

on 24 August 2012

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Transcript of Archibull Presentation - Colo High School 2011

THE PROCESS What does it all mean... How... The Cotton Industry WHAT... Cotton is one of the oldest known fibres, originating from Pakistan.
It is used in thousands of different products that we use everyday. Grown in over 100 countries around the world, cotton is a world wide product. As water becomes even more important for the production of these crops, farmers are forced to become more sustainably aware than ever before!

While scientists develop new technologies to aid in this crusade many consumers are still wondering where their cotton comes from. In Australia, cotton is mainly grown in southern,
central and north-western NSW.
But is also grown in central and southern Queensland. Over 1,854 bales of cotton are used in a variety of products in Sydney EVERYDAY!

That is over 420,858kg of cotton!!!!!!

Our cotton industry is that of an extremely large scale... requiring over 30,000 hectares of land for production! BRIDGING THE RURAL/URBAN DIVIDE ARCHIBULL 2011 STEP 1 - Planting Soil temperature checked
Cotton seed planted - warm soil required for germination and crop establishment
Constant monitoring - irrigation, management STEP 2 -
Growing Season Constant monitoring - scientific research, pests, soil temperature/moisture, crop weeding
Irrigation - continued watering 4 to 5 times at 2 to 3 week intervals STEP 3 - Defoliation,
Picking and
Transportation Agronomist (scientist) inspects the crop - to decide if the crop is ready for picking
Machines begin working on picking
Cotton is sent to be ginned - lint, cottonseed and trash removed
Lint is compressed into tight 227Kg bales Did you know that cotton is only picked when it is completely fry to avoid discolouration? STEP 4 -
Manufacturing
and Consumers Cotton bales sent to be classed
Manufacturing begins - turning into cotton thread
Products are made - jeans, t-shirts etc.
Products are sent to retailers
Consumer purchases product The Off Season Farmers may:
Yield different crops on the same field
Use the land for animal grazing
This in a way prepares the soil for the next cotton crop Orchards Grazing What If... Farmers could commnicate with and educate consumers through a social networking site or media? Types of social
networking mediums: MySpace

Twitter What are the benefits of using social networking? Easily accessible
Instant information
Easily updated
Direct communication between farmer and consumer
Suitable medium for the growing target market
Youtube - documentaries and weekly video blog
Facebook - share current events on the farm, easy to ask questions
Blogger - weekly blog, comment questions What are the disadvantages of
using social networking? Not everyone has access to the internet
Users may interpret comments by other users as offensive
Information may be biased - one farmers point of view
Technological faults
Farmers may find it hard to find the time What's the purpose? Social networking sites or medias will:
Encourage an interest in an industry - therefore promoting it
Allow communication between consumer and farmer
Aid in the education of the consumer
Bridge the rural urban divide Do cotton farmers do? Technology Cotton farmers are continually facing changes, especially in technology. In this area we can expect changes in:
Genetics of crops
Growth methods
Harvesting methods and machinery
Sustainabilty - water management
Products made of cotton Consumers Consumer demand is one of the main elements that drive the cotton industry.

Without the consumer buying cotton products, the industry would not exist.

This is why cotton farmers must keep up with consumer demand. The more they buy the more the farmers need to grow. How? Cotton farmers must continually change and adapt to the ever changing society that they provide for. They do this by:
Using the latest technology
Implementing strategies/methods based on new research
Providing for their target market by conducting market research Why? The question is, why? Why would cotton farmers continually change their ways? Why should they?

To have the most efficient farming methods for greater yield
To be viewed as a sustainable industry
To promote their industry to those that know nothing or little about it Is cotton used? Products Why is cotton important? Cotton is found almost everywhere!
In the clothes we wear
In some of the foods we eat
In the medication we may take
It provides an income for many Australians not only in the first order (farmers), but also for manufacturers, retailers and all the different industries involved in between Cotton is an integral part of our consumerist society.
It is used in many different ways.
Without it, many products that we use on a day to day basis may not be available. FOR YOU??? The Farmers Industry
Your Industry! Acknowledgements: Hollie Baillieu - Young Farming Champion
Cotton Australia - Information and Photographs
CHS Technolgy Team - Mrs Mountain, Jesse Brown, Paul Pagnan, Ben Anderson
Art4Agriculture - Inspiration, Information
FatBoy Slim - Right Here, Right Now *Please note that all media (photographs and songs) were used within the licence agreement of this presentation program (www.prezi.com)
** Song by FatBoy Slim was purchased from iTunes YOUTH! Why is it important that young people are educated about this industry?
Young people will play an instrumental role in the future of the cotton farming industry. Not only will they be solely responsible for its survival but without the knowledge, the industry will not survive.
Full transcript