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mcdonalds communications strategy

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Jorge Tavares

on 16 December 2012

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Transcript of mcdonalds communications strategy

communications strategy inform/explain persuade promote new users
(attract) existing customers (mantain)
mix word of mouth word of mouth advertising co-branding broadcast (tv and radio) outdoor media internet print direct marketing corporate design sales promotion public relations personal selling stimulate inform keep satisfaction fundraising/charity new releases sponsorship responsability coupons premiums competitions with prizes interior signage uniforms
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