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Square Inc

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on 24 November 2015

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Transcript of Square Inc

Square Inc.
SWOT
STRENGTHS
Segmentation
Targeting
Positioning
Marketing Mix
Evaluate Performance
Sqaure Inc. is a privately held company
Mission
Making Commerce Easy
Buying and selling sound simple and should be
Create one cohesive service
Millions of businesses of all types and sizes can accept payments with square
Theories of
Excellence
Ashley Paone, Nick Lindgren, Aspen Burke, Tracy Schnoll, Kerry Donovan
- Lowest Rate
- High sales/growth rate
- Device Capability
- First mover advantage

SWOT
WEAKNESSES
-Not enough customer support
- Ranks 7th in core influencial mobile payment companies
SWOT
OPPORTUNITIES
- Growing demand
- Bitcoin integration
- Anticipation of IPO
- International Expansion
SWOT
THREATS
-Trust users and security
- Potential technolgical errors
- High competition
locational excellence
operational excellence
customer excellence
product excellence
Segmentation
Geographic: Woldwide
Lifestyle Traits: Smart Phone & Apple iPad users, On-the-go
May 2013, Founder Jack Dorsey amended the terms of service for retailers to ban sales of "firearms, firearm parts or hardware, and ammunition".
Benefits: Entreprenurs, Business Owners and Professionals (espcially ones who aren't financially or technically savy)
Positioning
Symbols

Targeting
Food and Beverage
Bakery, Cafe, Restraunt, Food Truck
Retail
Beauty Professionals
Salon, Spa
Health and Fitness
Personal Trainers, Gym
Professional Services
Lawyer (Mobile Office)
Home & Repair
Organizations
Leisure & Entertainment
Transportation
Value Propositioning
Unique Value
Tangential competitors but no direct ones. Square is currently the only company that enables Card Present (CP) transactions
For the small merchant that conducts a relatively low number of transactions - they can't go wrong with Square.
Chip Card Readers ready for pre-order
Locational Excellence
Operational Excellence
Square helps make business a little less work.
Customer Excellence
Product Excellence
US, Canada and Japan
Product

Place
Price
Promotion
Credit Card Reader
Chip Reader
iPad Stand
Applications
Analytics
iPhone: iOS 6 or later
Android: 2.3 or later
US
Japan
Canada
Spreading Globally
Small Local Business
Bakeries
401 Cafe
Food trucks
Stands
Fundraising
Transportation
Fitness
Beauty Services
Retail
Jewelry, Clothing etc.
Home Services
Outoor Services
Plowing, Landscaping etc.
Social media - TV/YouTube Commercials
Original Card Reader
- Free
Chip Reader
- $29
iPad Stand
- $99

Not required to release periodic financial statements
Fortune Magazine - "it's complicated"
Expects losses through mid - 2015
Estimated worth: $5 Billion as of January 2014
Business Model
Until early 2013, a 2.75% fee on each transaction.
3.50% + $0.15 for each manually entered transaction
No monthly fees or set-up costs
Credit Card reader itself is free!
Early 2013 - change to $275 flat fee a month for users under $250,000 annual credit card sales and under $20,833 a month. Would otherwise revert to the original model of 2.75%
Growth Strategies
Chip and Pin reader - Spring 2015
Support for Apple Pay - expected sometime in 2015
Snapcash
Full transcript