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Chapter 1 Media and Culture
Transcript of Chapter 1 Media and Culture
Intersection of Media and Culture
The Evolution of Media
The Evolution of Culture
Kinds of Convergence - Henry Jenkins
Media Mix: Convergence
Cultural Values Shape Media; Media Shape Cultural Values
Communication transmitted to large segments of a population
The plural of medium, a medium is a means of transmission
Those means of transmission designed to reach a wide audience
The expressed and shared , values, attitudes, beliefs, and practices of a social group, organization or institution.
The medium is the message.
Each medium creates patterns of thought and behavior.
People and societies shaped by dominant media of their time.
Culture is an historically transmitted pattern of meaning embodied in symbolic forms by which we communicate, perpetuate and develop attitudes and knowledge toward life.
Media Convergence -The process by which previously distinct technologies come together, sharing content, tasks and resources
1450s Gutenberg - movable type
1830s Morse - telegraph
1880s Motion pictures, sound recording
1880s Wireless telegraphy - radio
1960s Computers, digital
1990s Multimedia, World Wide Web
1900s Recorded music
1920s Radio broadcasting
1950s Television broadcasting
1980s Cable television
1990s World Wide Web
Blogs, e-mail, wikis, social media
What do media do for us?
Educate and inform
Serve as a public forum
Monitor government, business and other institutions
Cultural period - a time marked by a particular way of understanding the world through culture and technology
5th -15th century
King and church - dictate truth
Early modern 15th - 18th century
Enlightenment, Renaissance Science and reason seek truth
Late modern mid 18th - mid 20th century
Industrial revolution - mass production,
technology, industry and consumerism
Mid 20th century
Questioning of reason and grand narrative
Reject ultimate truth - reality subjective - contingency, context, diversity
1. Economic convergence
- single company with interests across many kinds of media
2. Organic convergence
- media multitasking
3. Cultural convergence
- stories flow across media platforms,
- we add comments, share, remix, and otherwise respond
4. Global convergence
- diverse cultures influence each other through media, raises concern of
- imposing cultural values
5. Technological convergence
- merging of technologies
What are the effects of convergence?
2010 Kaiser Foundation - Americans 8-18 spend 7.5 hours with electronic devices each day, thanks to multitasking they pack an average of 11 hours of media content into that 7.5 hours.
We don't yet know how media convergence and immersion are shaping people, culture and our brains.
Activity Chapter 1
1. Which argument do you find more compelling? Johnson's or Carr's? Explain why you agree or disagree.
2. What is your theory about how convergence is shaping individuals and culture?
Free speech illustrates evolving relationship between media and cultural values
Freedom of speech - a relatively new idea
Exceptions to free speech include obscenity and copyrighted materials
- message that attempts to persuade audience for ideological, political or social purposes
So who influences the media messages that shape culture?
- people who determine what stories we see
- people or organizations that influence current trends, style and popular culture
- tasks traditionally performed by individuals delegated to users, an unpaid crowd
Media literacy - the ability to decode and process media messages
The National Association for Media Literacy Education's (NAMLE) five questions:
1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently?
4. What values, lifestyles and points of view are represented in, or omitted, from this message?
5. Why is this message being sent?
Assignment due in Chapter 1 Drop-box on Wednesday 1/22 by midnight.