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Transcript of Suncorp Timeline
Timeline Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13
Pitch Client brief and initial brainstorming, followed by a collaborative debrief document and ideation session
Breakdown of potential opportunity areas and a basic analysis of past advertising campaigns by the client
Consumer insights finalised and used to tailor an Advertising Strategy
Advertising Problem Statement, Campaign Objectives and Milestones completed, based on primary and secondary research
Media objectives and strategy developed
Further research into the target audience's attitudes and behaviours to determine their media consumption habits
Creative Ideation and brainstorming continue around the Advertising Strategy and Team Brief Creative concepts developed and run by Account Manager
Creative execution presented to Shayne
Feedback considered and amendments made
Execute approved concepts as well-crafted pieces Final role documentation
Pitch document preparation
Pitch materials preparation Manager Planner Media Creative Production Manager Planner Manager Planner Creative Team brief
Initial ideation session surrounding the client pitch
SWOT analysis and general research by all team members
General analysis of the business environment and brand personality Manager Production Manager Media Schedule & Budget drawn up
Creative executions nailed down and finalised
Final creative copy produced Media Planner Media Creative Production Manager Planner Media Creative Production Manager Industry analysis and in depth research into the brand and products (3) offered
Target Audience breakdown
Research into understanding the client and the advertising environment in which they exist
Creative Ideation and brainstorming begins around the Team Brief Media Client Brief & Research Team Brief and General Research Detailed Research and Business Analysis Consumer Insights and Advertising development Creative Creative Process Weeks 7 - 9 Weeks 5 - 7 Pitch preparation and campaign wrap up Media & Production Creative