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Suncorp Timeline

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by

stuart smith

on 25 March 2013

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Transcript of Suncorp Timeline

Campaign
Timeline Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13
Pitch Client brief and initial brainstorming, followed by a collaborative debrief document and ideation session

Breakdown of potential opportunity areas and a basic analysis of past advertising campaigns by the client
Consumer insights finalised and used to tailor an Advertising Strategy

Advertising Problem Statement, Campaign Objectives and Milestones completed, based on primary and secondary research

Media objectives and strategy developed

Further research into the target audience's attitudes and behaviours to determine their media consumption habits

Creative Ideation and brainstorming continue around the Advertising Strategy and Team Brief Creative concepts developed and run by Account Manager

Creative execution presented to Shayne

Feedback considered and amendments made

Execute approved concepts as well-crafted pieces Final role documentation
Pitch document preparation
Pitch materials preparation Manager Planner Media Creative Production Manager Planner Manager Planner Creative Team brief

Initial ideation session surrounding the client pitch

SWOT analysis and general research by all team members

General analysis of the business environment and brand personality Manager Production Manager Media Schedule & Budget drawn up
Production management
Creative executions nailed down and finalised
Final creative copy produced Media Planner Media Creative Production Manager Planner Media Creative Production Manager Industry analysis and in depth research into the brand and products (3) offered
Competitor analysis
Target Audience breakdown
Research into understanding the client and the advertising environment in which they exist
Creative Ideation and brainstorming begins around the Team Brief Media Client Brief & Research Team Brief and General Research Detailed Research and Business Analysis Consumer Insights and Advertising development Creative Creative Process Weeks 7 - 9 Weeks 5 - 7 Pitch preparation and campaign wrap up Media & Production Creative
Full transcript