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Hannah McClintock

on 22 October 2013

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Transcript of Creativity!


to express ideas without being
Its good to be
playful and silly!
Keep an open mind and observe for new solutions and ideas

Chapter 12
The Young Invincibles

How can we enhance creativity?
What is creativity?
The generation, application, combination, and extension of new ideas.
Making something that has not been in existence before you invented it.
Does not have to be a physical, tangible object; could be an idea, concept, strategy, principle, or approach to solving a problem
Advantages to Brainstorming
Disadvantages to Brainstorming

Nominal Group Technique
Group members write ideas on Post-it Notes!
Organize ideas that they have an "affinity", or are similar, into categories.

Listen to Minority's Points of View
Creativity VS. Innovation
Innovation: putting new creative ideas into action.
4 Steps to innovation:
Idea generation
Feasibility analysis
Reality testing
We create new ideas and suggestions everyday.
We create ideas on our own, in groups, and in team settings.

Some people think that studying creativity is not useful or that it can’t be done.
: people who are trained to be more creative = more creative.
So.. what's the bottom line?
Creativity CAN be learned!
Roger Firestein's Creative Training Study
Examined effects of creative problem solving training on communication behaviors in small groups.
Found that trained groups used humor to stimulate creativity, were more supportive, and less critical of ideas.
Groups trained in creative problem-solving techniques produced many more ideas than groups that were not
Principles of Group and Team Creativity

Appropriately Analyze and Define the Problem
define and recognize
the problem.
Analyze ideas before coming up with solutions
Groups with a
diversity of opinions and ideas
are more creative
ethnic and racial diversity
develop more creative solutions
Encourage quiet ones
and listen attentively when they do
Encourage People to See Things and Themselves Differently
"Be in their shoes"
"Think outside the box"
Selectively Increase Group and Team Structure
Have members write down ideas before sharing
periods of personal reflection
Have a great
to promote creativity
Living with
uncertainty without immediate closure
, more likely to generate creative ideas
Creativity is a Mysterious process That Can’t Be Learned.
People can learn to be more creative using certain principles and strategies
Labeling ourselves as “uncreative” may be preventing us from developing our creative skills
Myths About Creativity
Only a Few Gifted People Are Creative
Creativity and talent are not reserved for a specific group
Creative skills can be enhanced with both knowledge and practice
Creativity Just Happens
Creativity does not periodically appear and disappear, it is not a random happening.
Certain barriers may prevent creativity from growing but creativity can be improved.
"Aoccdrnig to rscheearch at Cmabridge Uinvervtisy, it deosn’t mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm. Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet to see. The huamn mnid deos not raed ervey lteter by istlef, but preecsievs the wrod as a wlohe. We do tihs ucnsoniuscoly wuithot tuhoght."

Read this Statement!
Can you find the man's head?
Index Card Activity
A technique designed to help a group generate several solutions to a problem in a creative way.
The goal is not to evaluate and criticize ideas but rather develop imaginative and innovative solutions
Brainstorming is most useful when a group needs original ideas or has trouble coming up with ideas.
Brainstorming can help when the group must use evidence to help them find a specific, correct solution to a problem

7 Steps of Brainstorming!
Select a specific problem that needs to be solved.
Set a clear time limit.
Ask group members to temporarily put aside all judgements and evaluations.
Ask group or team members to think of as many possible solutions to the problem as they can and to share the ideas with the group.
Make sure the group understands that “piggybacking” off someone else’s idea is useful.

Have someone record all the ideas mentioned.
Evaluate ideas when the time allotted for brainstorming has elapsed.
Groups will be more creative if they are more MOTIVATED
Good grades!
Easy to use.
No special materials are needed.
Group members can build off the ideas of another member.
Requires a good leader to organize the process.
Less time for free flow ideas.
Difficult to implement with a large group.
Adds structure to the brainstorming process.
Members write their ideas individually before sharing them with the group.
Ideas are discussed and then ranked within the group.
STEPS 1-3:
1: All group members should be able to define and analyze the problem under consideration.
2: Working individually, group members write down possible solutions to the problem.
3: One at a time, group members report the solution they have identified to the entire group.
STEPS 4-6:
4: Group members discuss the ideas gathered, not to advocate for one idea over another. The goal is to make sure all the ideas are clear.
5: After discussing all the proposed solutions, each group member ranks the solutions.
6: The entire group discusses the result of the ranking. Further ranking can be done if the group is dissatisfied by the results.
Encourages members to build on the ideas of others
Provides a written record of ideas suggested
Controls more talkative, dominating group members
Requires a good leader to organize the process.
Less time for free flow ideas.
Difficult to implement with a large group.
Barriers To Group and Team Creativity
Premature evaluation of ideas.
Too Many People!
Poor Physical Surroundings
Poor timing.
Stinking Thinking
Thoughts that limit the possibilities of an individual, group or organization.
We CAN'T do this!
We've NEVER done this before!
We TRIED that a few years ago and it didn't work.
You CAN'T be serious...
The Delphi Technique
Members in the group share ideas in writing or via email without meeting face to face.
One person coordinates the information and shares it with the entire group once the data has been collected.
This approach is helpful when there is conflict within the group members or when distance makes it difficult for members to meet in person.
The Delphi Technique Steps
The group leader selects a problem, issue, policy, or decision that needs to be reviewed.
The leader corresponds with the group members in writing, informing the team of the task and asking for their suggestions and input.
The respondents complete the questionnaire or generate a list of their brainstormed responses and send it back.
The leader then summarizes responses from the group and shares a summary with all the group members. Then, team members are asked to rate or rank the ideas and then return their comments to the leader.
The leader continues to summarize the group feedback and asking the group for more input until a general consensus emerges and decisions are made.
No synergy is created by hearing the ideas of others.
Minimizes the opportunity to elaborate on ideas.
Group members may be suspicious that someone has manipulated the results.

Group does not have to meet face to face.
Provides a written record of the ideas suggested by group members.
Helps group members prepare for upcoming meeting.

The Affinity Technique
Builds acceptance.
Provides for interaction and acceptance of ideas.
Preserves a written record.
A fun way to move around during a meeting!
Need Post-It Notes.
Takes more time than other techniques.
A skilled facilitator is needed to orchestrate this technique.
Typing ideas at a computer keyboard and having them displayed to the entire group.
Can be performed with all group members in the same room or computer lab, or with members at their own home or office computers.
Very efficient.
Anonymity increases the number of ideas generated.
Group members can piggy-back off other member's ideas.
Need special equipment.
Need training to use computer software.
It takes time to describe procedures of electronic brainstorming.
How to use Brainstorming in Your Group or Team!
Set aside a DEFINITE amount of time for brainstorming!
BUT... don't make the limit too short!
Be certain that everyone understands the specific problem to be solved!
Draw less talkative group members into the discussion.
Think of ways you could make the problem worse.
Figure out how to do the opposite of what the group suggested!
Tell the group what will happen with the ideas that are being generated!
Try the RANDOM WORD technique!

One group member is chosen to say randoms words out-loud so the group can hear while brainstorming.
Why does this help?
Make sure each group member follows the brainstorming rules!
No criticizing or evaluating ideas
including nonverbal expressions!
Quiet brainstorming.
or select a verbal technique!
Create a Climate of Freedom
1. Fold Hotdog Style
2. Cut slit on each sides
3. Snip off folded edge
4. Alternate cuts on each side
5. Open up card gently
6. Finished product
Objective- Fit your body through an index card
No electronic resource- Smartphones, Ipads, laptops, etc.
Index Cut must be a closed ring formation
Have fun, collaborate and be creative!
What factors promote creativity in a group?
1. What are some other creativity techniques do you use in your group?

2.Are there some techniques you learned from this presentation that you will apply to your group work?
2. Has your definition of creativity changed after this presentation? If so, what were your primary views of creativity?
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