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CSR - Definitions and issues

Corporate Social Responsibility
by

Bernadett Dekany

on 29 October 2015

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Transcript of CSR - Definitions and issues

Is it worth it?
Definitions
"CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." (EC, 2006)
CSR Examples
Key objectives
- Close link to the Business
- Integrated System
(employees & stakeholders)
- Meaningful activity
- Transparency
- Voluntary
(vs. taxation)

Definitions and issues
Source: http://www.statista.com/chart/2401/willingness-to-pay-for-sustainable-products/
Source: http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52006DC0136
Further definitions on page 23 of CSR Readings and Cases in Global Context: http://www.researchgate.net/profile/Laura_Spence2/publication/228123773_Corporate_Social_Responsibility_In_Global_Context/links/0fcfd50eacf31d3681000000.pdf
Further examples: http://www.businessnewsdaily.com/5499-examples-socially-responsible-businesses.html
The Social Contract - Rousseau
The Triple Bottom Line:
- Profit
(M. Friedman vs. P. F. Drucker)
- People
- Planet
Reading: John Elkington: Cannibals with Forks
http://www2.ufersa.edu.br/portal/view/uploads/setores/65/Triple%20bottom%20line%20in%2021%20century.pdf
Accountability
Measures:
Understandable
Reliable
Relevant
Comparable
www.globalreporting.org
Sustainability Report on the FIFA World Cup
:
(pages 13-14, 36, 40)
http://resources.fifa.com/mm/document/afsocial/general/02/50/92/69/sustainabilityreportofthe2014fwc_neutral.pdf
Regulatory frameworks
1.
http://www.iso.org/iso/home/standards/iso26000.htm
2. Environmental protection
3. Health and Safety Regulations:
http://www.legislation.gov.uk/ukpga/1974/37/contents
4. Human rights legislation:
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:C:2010:083:0389:0403:en:PDF
5. Compliance with employment legislation:
http://www.legislation.gov.uk/ukpga/1996/18/contents
Accountability & Transparency & Sustainability
Reading: Frances Hesselbein: How did Peter Drucker see CSR?
https://hbr.org/2010/06/how-did-peter-drucker-see-corp/
Costs generated by LACK of CSR
1. Spatial externalisation:
environmental degradation
irresponsible waste disposal
poor customer service
just in time manufacturing

2. Temporal externalisation
deferring investment
irresponsible energy consumption
lack of R & D
lack of trainings
Externalisation = costs of business operation transferred to other entities
The Social Contract >>> Companies >>> Stakeholders
In/external
In/voluntary
Source: http://www.accaglobal.com/zm/en/student/acca-qual-student-journey/qual-resource/acca-qualification/p1/technical-articles/stakeholders-part1.html#
Freeman model
Reading: http://academic.udayton.edu/lawrenceulrich/Stakeholder%20Theory.pdf
CSR Stakeholder analysis
Informational needs of stakeholder management
The Balanced Scorecard
Reading: Kaplan, R. S. and Norton, D. P. Using the Balanced Scorecard as a Strategic Management System. In: Harvard Business Review. https://hbr.org/2007/07/using-the-balanced-scorecard-as-a-strategic-management-system
Example: https://www.posta.hu/static/internet/download/Posta_2005_1_12_56.pdf
The author talks:
"Catalogue of measures" > "The Performance Prism"
by Centre for Business Performance
For the following dimensions of performance:
- stakeholder satisfaction
- strategies
- processes
- capabilities
- stakeholder contributions
Reading:
http://www.som.cranfield.ac.uk/som/dinamic-content/research/cbp/performanceprisminaction.pdf
Guidelines: https://www.globalreporting.org/resourcelibrary/GRIG4-Part2-Implementation-Manual.pdf
Sustainability
"Development which meets the needs of the present without compromising the ability of future generations to meet their own needs." /EU/
CSR Report Examples
A & E thread manufacturer - page 7, 8, 12
:
http://static.globalreporting.org/report-pdfs/2014/ec91ebd5301a38fd6306d852b8e1fde4.pdf
GAP - Dashboard
:
http://www.methodologie.com/stuff/contentmgr/files/0/110366c27daab8f91a291f35ed20e9cf/files/gap_social_responsibility_data_dashboard.png
Corporate Facility Partners:
http://www.cfp.nl/files/CFP-MVO-Dashboard-2013.jpg
Further resources
http://www.csr-asia.com/report/report_future_of_csr.pdf

https://www.dlsweb.rmit.edu.au/conenv/envi1128/reading-BharagavaWelford.pdf (page 5)
Policies
Targets: http://ec.europa.eu/environment/waste/target_review.htm
Waste: https://www.gov.uk/waste-legislation-and-regulations
Packaging: http://www.europen-packaging.eu/sustainability/what-is-packaging.html
Sectoral examples:

PUMA: http://about.puma.com/damfiles/default/sustainability/reports/puma-s-sustainability-reports/annual-reports/PUMAGeschaeftsbericht2012_en-fa5c581a05cc3e5dd5502fa62a0ad4c2.pdf

Carnival Cruise: http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjYxMTMyfENoaWxkSUQ9LTF8VHlwZT0z&t=1

Cleveland Clinic: http://my.clevelandclinic.org/ccf/media/files/About-Cleveland-Clinic/overview/CC_UNreport_2013.pdf

Voluntarism & its challenges
in objectives
monitoring
involvement -
stakeholders
employees
volunteers
- performance appraisal and measuring - for and against
- conflicts of interest
Reading: http://www.unv.org/fileadmin/docdb/pdf/2011/SWVR/English/SWVR2011_full_%5B05%5D_chapter2.pdf
Full transcript